Sega Productions

From the Audiovisual Identity Database, the motion graphics museum


Sega Productions is the production arm of Sega.

1st Logo (March 15, 1997-August 14, 1999)

Visuals: There is the Sega logo fading in on a black background. the logo then flashes, warps and glitches in sudden cuts, one of them also being an electricity bolt, and then fades out.

Technique: 2D animation.

Audio: A tense synth pad drone with percussive echoes during the flashing.

Availability: Seen on the Neon Genesis Evangelion movies Evangelion: Death (True)² and The End of Evangelion, as well as their combined cut Revival of Evangelion. It also appeared on Cyber Team in Akihabara: Summer Vacation of 2011.

2nd Logo (Sonic the Hedgehog: The Movie custom variant) (September 7, 1999)

Visuals: The screen fades in to a white background. The SEGA logo with a trademark symbol fades in afterwards. Everything then fades out.

Technique: 2D animation.

Audio: None.

Availability: Seen on Sonic the Hedgehog: The Movie (the full American release of the two-part Sonic the Hedgehog OVA).

3rd Logo (April 4, 2019)

Visuals: Transitioning from the 2013 version of the 2011 Paramount logo, one of the rings from the 2019 Sonic variant transitions to the Sega logo zooming in a bit on a black background with blue dust. Electricity goes through the logo.

Technique: CGI.

Audio: Electric sounds combined with the music from the trailer.

Availability: Only seen on the first trailer for Sonic the Hedgehog (2020). The second trailer and the film itself have the next logo instead.

4th Logo (February 14, 2020-)

Visuals: The scene opens with gameplay footage of the original Sonic the Hedgehog. The camera slowly starts zooming out, revealing squares containing footage from other Sega and Atlus produced and published/licensed games placed side by side. then, the camera zooms out quickly, revealing that the screens are forming a mosaic in the shape of the Sega logo on a black background. Finally, the logo flashes white, turning it blue with a white outline, making it the North American & European version of the logo. A "®" symbol appears next to it, and the byline "A SEGA SAMMY COMPANY" fades in below; both are in white.

Alternate Descriptive Video Transcriptions:

  • Sonic the Hedgehog and Sonic the Hedgehog 2: A scene from the original Sonic video game, the view pulls back to reveal dozens of video games playing at once, the screens form a mosaic which turn into the word "Sega" A Sega Sammy Company
  • Sonic Prime: Sega, A Sega Sammy Company

Trivia: The games that are seen here include:

  • Sonic the Hedgehog series
    • Sonic the Hedgehog (Genesis / Mega Drive version)
    • Sonic the Hedgehog 2 (Genesis / Mega Drive version)
    • Sonic the Hedgehog 3 / Sonic the Hedgehog 3 & Knuckles
    • Sonic Adventure (Dreamcast version)
    • The console and PC version of Sonic Generations (subtitled Shiro no Jikū in Japan)
    • Sonic Unleashed / Sonic World Adventure (Xbox 360 / PS3 version)
    • Sonic Lost World
    • Sonic Forces (Just the teaser trailer for a few seconds which is not in the center)
  • Golden Axe (Genesis / Mega Drive version)
  • Streets of Rage 2 / Streets of Rage II / Bare Knuckle II (Genesis / Mega Drive version)
  • Space Harrier (Arcade version)
  • Outrun (Arcade version)
  • Total War: Shogun 2
  • Space Channel 5 (Dreamcast version)
  • Skies of Arcadia (Dreamcast version)
  • Chain Chronicle
  • Virtua Racing (Arcade (DX) version)
  • Virtua Fighter 2 (Arcade version)
  • Sega Bass Fishing (Xbox 360 / PS3 / PC version)
  • Jet Set Radio / Jet Grind Radio (Xbox 360 / PS3 / PSVita / PC version)
  • NiGHTS into Dreams... (Xbox 360 / PS3 / PC version)
  • Rhythm Thief & the Emperor's Treasure / Rhythm Kaitō R: Kōtei Napoleon no Isan
  • Fantasy Zone (Arcade version)
  • Shenmue (Dreamcast version)
  • Samba de Amigo (Arcade version)
  • Puyo Puyo series
    • Puyo Puyo (Arcade version) (Compile)
    • Puyo Puyo 2 / Puyo Puyo Tsu (Arcade version) (Compile)
    • Puyo Puyo Champions / Puyo Puyo eSports
    • Puyo Puyo Quest
  • Yakuza 0 / Ryū ga Gotoku 0: Chikai no Basho (PS3 / PS4 version)
  • Shining series
    • Shining Force: The Legacy of Great Intention (Genesis / Mega Drive version)
    • Shining Resonance (Refrain version)
  • Phantasy Star series
    • Phantasy Star (Sega Mark III / Sega Master System version)
    • Phantasy Star Online 2
  • Sakura Wars / Sakura Taisen series
    • Sakura Wars / Sakura Taisen (Sega Saturn / Dreamcast / PC / PSP version)
    • Sakura Wars / Shin Sakura Taisen (2019 reboot)
  • Valkyria Chronicles / Senjō no Valkyria (Remastered version)
  • Alex Kidd in Miracle World
  • Persona 5 (Atlus)
  • An unspecified Super Monkey Ball game

Also shown are the boot-up screens for the Japanese Sega Saturn (the original retail version,) and North American and Japanese Dreamcast (with the orange swirl), as well as other event related and promotional videos, like Toshihiro Nagoshi's close up in the "Amazing Sega" concept video.


  • An open matte 16:9 version of the logo exists along with the 2.39:1 version.
  • On the second trailer of Sonic the Hedgehog and the end of Sonic Prime, the logo is sped up.

Technique: 2D/CG animation.

Audio: The opening of the two Sonic films' score composed by Tom "Junkie XL" Holkenborg, listed in the soundtrack of the first film as "Meet Sonic (Before We Start I Gotta Tell You This)" (the second film uses a re-arranged version of the first part), which includes a majestic two-note melody alluding to the iconic "SEGAAAAAAA!" chant when the logo is complete. On Sonic the Hedgehog 2, the chorus comes in slightly faster and earlier.

  • On the sped up version, The sound when you lose all your rings in Sonic games is heard over part of the trailer's theme. It is followed by the sound when you collect rings in Sonic games.
  • On Sonic Prime, the Sonic the Hedgehog series' 20th anniversary sound (the 1-UP jingle from the infamous Sonic the Hedgehog (2006) and the ring sound) is used.


  • Made its debut on the second trailer for Sonic the Hedgehog (2020) on November 12, 2019, and later debuted on the film itself.
  • It also appeared on the trailer for Sonic the Hedgehog 2 (2022) and later appears on said film.
  • The open matte version can be seen on TV airings of both films, as well as the end of Sonic Prime.
    • Most networks such as HBO (in Asia, at least) use the normal scope prints.

Legacy: Generally considered a great tribute to Sega's history, helped by the fact that the Sega choir is heard in a major motion picture.