21st Century Fox
From the Audiovisual Identity Database, the motion graphics museum
Captures by
Livin' and Logophile
Editions by
Unnepad
Video captures courtesy of
21st Century Fox
Livin' and Logophile
Editions by
Unnepad
Video captures courtesy of
21st Century Fox
Background
21st Century Fox was an American mass media company. In late June 2012, media mogul Rupert Murdoch announced a plan to split the publishing and media assets of his company News Corporation into separate companies. In April 2013, he announced that the media company would be called 21st Century Fox, after movie studio 20th Century Fox, while the print unit would retain the News Corporation name, although it would do business as News Corp. On May 9, 2013, Murdoch unveiled the new logo. On June 28, the split was made complete. On December 14, 2017, The Walt Disney Company announced its intent to acquire 21st Century Fox's entertainment assets. The deal was approved on July 27, 2018, with the acquisition completed on March 20, 2019; the rest of the Fox assets (namely Fox's broadcast and cable stations aside from FX, among others) were spun off into a new company called Fox Corporation.
Logo (May 9, 2013)
Visuals: On a black background, two white searchlights turn on. They beam past the screen. As they move back, they cross and lower down and turn into a circle with the inverted lights. Right next to it, the words "21ST CENTURY FOX" fade in.
Technique: Minimalist 2D computer animation. This was done by Pentagram.
Audio: Whooshes similar to the start of the 20th Century Fox drum roll is heard when the lights turn on and pass the screen. Ethereal humming is heard throughout, and when the logo forms into the circle, there is digital robotic beeping.
Availability: This was only used as an unveiling video for 21st Century Fox's then-new corporate logo. It was never used on any films or programs as 21st Century Fox, like most media companies, used their divisions and subsidiaries to produce their products, and didn't create content under the corporate parent company.
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