FilmDistrict

From the Audiovisual Identity Database, the motion graphics museum


Background

FilmDistrict was an American multi-thread production and film distribution company founded in August 2010 by Graham King and GK Films. The company also released theatrical films through Sony Pictures Entertainment and GK Films. Unfortunately for them, the company was torpedoed by the failures of Pompeii and the 2013 remake of Oldboy. In October 2013, it ceased to be a distributor, and in February 2014, FilmDistrict was folded into Focus Features, a division of Comcast's NBCUniversal.

1st Logo (September 1, 2010-April 1, 2011)

Visuals: Against an orange dark sky with rolling clouds is the word "FILMDISTRICT" in Chisel Wide on a slanted black square. The logo zooms in slowly.

Variant: On the trailer for Insidious, the logo is tinted red.

Technique: CGI animation.

Audio: The opening theme of the trailer.

Availability: Only seen on the trailers for Insidious and Soul Surfer. Never officially used on any film.

2nd Logo (April 1, 2011-February 21, 2014)


Visuals: The sequence starts in an empty hall and moves through the window, revealing a huge city with skyscrapers and several film scenes, sometimes varying, on their walls passing by. The camera flies down to the street full of cars and move along the ground to reveal a lighted square, and above the square fading in is a black square and a "window" of the interior of a majestic cathedral, with the word "FILMDISTRICT" at the bottom of the "window". During the logo's last seconds, the camera slowly pans up showing the cathedral "window" move seamlessly along with the rest of the scene.

Variant: On later films from the company, one of the movie scenes depicting of a girl is replaced with a picture of a film projector.

Technique: CGI animation.

Audio: A majestic but calm fanfare played by orchestral brass instruments and strings. Composed by James Newton Howard.

Availability:

  • Seen on Insidious, Don't Be Afraid of the Dark, Drive, Soul Surfer, The Rum Diary, Parker and Pompeii (FilmDistrict's last film).
  • FilmDistrict distributed Olympus Has Fallen during that movie's theatrical run, and this logo most likely appeared on theatrical prints of the film; television prints show no evidence and it's unknown if the same applies to home media releases.
FilmDistrict
Focus Features
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