Fifty Fathoms Productions

From the Audiovisual Identity Database, the motion graphics museum


Fifty Fathoms was a television production company that was formed by BBC employee Patrick Spence in 2010, as a subsidiary of Tiger Aspect Productions. Spence would leave the company in 2019 to join ITV Studios.

Logo (September 25, 2014- )

Visuals: On a black background, a picture wipes in, revealing it was the image of clouds with some wind over it. The word "FIFTY FATHOMS" in a Futura font fades in over the picture, and then the byline appears below.


  • 2014-2016: Bylineless
  • 2016-2020: "part of Endemol Shine UK" or "part of EndemolShineGroup"
  • 2020-: "We are Banijay", with the Banijay logo to the left of the Fifty Fathoms logo.


  • Sometimes, the logo shares the screen with other logos.
  • Starting in 2020, only the text appears on the white box.

Technique: 2D animation.

Audio: The end theme of the show.

Availability: First seen on Marvellous, then seen on Fortitude, The A Word, Guerrilla, The Eddy, Adult Material and Domina.
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