Mattel Studios

From the Audiovisual Identity Database, the motion graphics museum

Logo (May 11, 2012-September 1, 2014)

Visuals: Over a black background is the Mattel logo (without any words) spinning. Next to it, the same shape (but smaller, pink, and with "studios" in place of "MATTEL") flips around and connects to the Mattel logo. The word "MATTEL" fades in on the logo and light flashes across it.


  • Sometimes, the "studios" shape is blue.
  • A long version exists where it begins with the wordless Mattel logo zooming in, then the "studios" shape is running fast to bump the logo. The "studios" shape starts to spin for the finished product. The background has no shine effect.

Technique: CGI.

Audio: A majestic techno fanfare or the ending theme of the show/film.

Availability: Can be found on season 1 and two of Barbie: Life in the Dreamhouse and some Monster High movies. The blue version appears on Max Steel, and the long version appears on the 2014 DVD, Max Steel: Unleashed.