Serendipity Point Films

From the Audiovisual Identity Database, the motion graphics museum


Serendipity Point Films is a motion picture and scripted television production company. The company was formed in 1998 by Robert Lantos immediately following his sale of Alliance Communications Corporation of which he was chairman, CEO and controlling shareholder. The company never used the word "point" on its logos, instead using a butterfly on one of the points in the text.

1st Logo (October 15, 1998-February 17, 1999)

Visuals: On a water background with the reflection of trees, a monarch butterfly is seen flying to the right, landing on the water and causing it to ripple. The word "Serendipity" in a cursive font appears.

Technique: CGI.

Audio: The closing theme of the show.

Availability: Seen on season 1 of Power Play.

2nd Logo (April 14, 1999)

Visuals: A monarch butterfly is seen flying across a river with lily pads and other foliage. The butterfly then lands in the water as the camera pans down, and a ripple effect occurs, forming the cursive black word "Serendipity".

Technique: 3D matte-painting animation.

Audio: A classy string soundtrack.

Availability: Only seen on French and Canadian prints of eXistenZ.

3rd Logo (April 23, 1999- )

Visuals: There are many monarch butterflies filling up the background. They all fly away, leaving one behind, perched up on top of a fancy "S" in "Serendipity" (in the same font as the 2nd logo) that resembles a flight trail. The butterfly's wings move a bit, then shine briefly.


  • A still version with a white outline around the butterfly exists.
  • A short version of this logo exists on trailers and TV shows.
  • In newer films, the logo's look has been updated with much more realistic graphics.

Technique: 2D digital animation for the original version and 3D animation for the remake.

Audio: Either the opening/closing theme of the show/movie, the same classy string soundtrack from the previous logo, or a rising guitar theme (sounding like the beginning to an Interpol song) with a whoosh that ends with a "ding".

Audio Variant: On The Song of Names, the fanfare is replaced by the sound of the butterfly wings flapping and ends with a different ding.

Availability: Seen on movies and television shows produced by this company such as eXistenZ (on most prints), Sunshine, Stardom, G-Spot, Men with Blooms, and Barney's Version.

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