From the Audiovisual Identity Database, the motion graphics museum


Debmar-Mercury is a syndication company that was formed in 2006 as a merger between Debmar Studios and Mercury Entertainment. The company was bought on July 12, 2006 by Lionsgate and became a wholly-owned subsidiary.

1st Logo (Summer-Fall 2006)

Visuals: On a white background, there is a film negative with a jaguar, leaping halfway out of the negative. Above the logo, in Copperplate Gothic, is "DEBMAR-MERCURY".

Technique: A still, digital graphic.

Audio: None.

Availability: Can be seen on Animal Atlas and Safari Tracks episodes from the era.

2nd Logo (Fall 2006-)

Visuals: Same as the Debmar Studios logo, but the text now reads "DEBMAR-MERCURY" in Copperplate Gothic, and it takes place on a black background with a green glow in the center.


  • A still version exists.
  • Starting in 2010, the logo is enhanced.
  • Beginning September 12, 2011, the logo has the byline "A LIONSGATE COMPANY" underneath the word "MERCURY".
    • Sometimes, the Lionsgate byline fades in. This is only seen on some episodes of The Jeremy Kyle Show.
  • On Family Feud episodes since September 10, 2012, the logo cuts off right before it's completely formed.
  • A more common variant doesn't include the jaguar's hind legs.
  • Long, very long, and short versions of this logo exist.
  • On syndie prints of Tosh-O, the logo fades out; the 20th Television logo fades in afterward.
  • On Nick Cannon, the logo fades in and out.
  • On episode 8 of Nick Cannon, the logo fades to Nick Cannon performing the show's closing theme, the "See Ya Sing-Along", before cutting to black. This might have been a error presumably due to the episode's possibly rushed closing.

Technique: CGI by RM15 Creative.

Audio: Same as the Debmar Studios logo. This would later be changed to some different-sounding chimes and whooshes, ending in a different roar soundbite; this version began use on September 22, 2008, and was used in tandem with the 2003 music until 2011.

Audio Variants:

  • Sometimes, it's the closing theme of the show.
  • On the Lionsgate byline variants, the last two notes of the 2006 Lionsgate Films theme are heard with the 2008 music.
  • There is a warp speed version.
  • On some episodes of The Jeremy Kyle Show, the 2008 music plays over the long version first followed by the last two notes from the 2005 Lionsgate Films theme.
  • On Family Feud, there is a higher pitched of the jaguar's roar while the last two notes of the 2006 Lionsgate Films theme are playing.
  • On the Anger Management TV series, it's the jaguar's roar before cutting to the Lionsgate Television logo.
  • A silent version exists and was seen on a Showtime free view on demand airing of the pilot of Weeds, followed by the Showtime and Lionsgate logos.


  • It's seen on post-2007 episodes of Family Feud, The Wendy Williams Show, Are We There Yet?: The Series, and local reruns of The Dead Zone, Farscape, Tyler Perry's House of Payne, Tyler Perry's Meet the Browns, and South Park.
  • This logo can also be seen after all Lionsgate-owned movies on television as well as syndicated prints of Revolution Studios movies such as Zoom and xXx: State of The Union.
  • When G4 aired The Man Show, this logo appeared at the end.
  • The long version can be found on a few episodes of Tyler Perry's House of Payne and Tyler Perry's Meet the Browns.
  • The 2011 version can be seen on more recent prints of Tyler Perry's Meet the Browns and a syndicated print of The Brothers Solomon.
  • The long version of the 2011 logo appears on a syndicated print of the 2007 film Perfect Stranger.
  • The logo appears on Schitt's Creek.
Debmar Studios
Mercury Entertainment
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