Weed Road Pictures

From the Audiovisual Identity Database, the motion graphics museum

Background

Weed Road Pictures is filmmaker Akiva Goldsman's production company, founded in 2004. The company didn't debut an animated logo until 2007.

1st Logo (April 27, 2007-July 2, 2008)


Visuals: There is a painted picture of a pathway, surrounded by autumn trees. It starts zooming into a box, and a fence with a chain blocking the way with a banner of a blue blueberry attached to the chain appears. The leaves fall from the trees as it stops zooming back. The white words "W e e d R o a d P i c t u r e s" fade in underneath.

Variants:

  • On Hancock, it cuts from the preceding Overbrook Entertainment logo to a version that begins with the zoom out. After a few seconds when the text fades in, it cuts to the Blue Light logo.
  • There is a version where the animation is the same but without the leaves falling and the chain is nowhere to be seen.
  • A shortened version exists.

Technique: Flash animation.

Audio: A calm guitar theme, the opening theme or none.

Availability: It only appeared on I Am Legend, Hancock and the failed pilot of The Cure.

2nd Logo (April 23, 2010-)


Visuals: The logo starts looking at the ground, then grass zooms by as the camera moves forward upon a weeded road and bumps into a wooden gate blocking the road, with an old yellow banner (resembling a road sign), reading "WEED ROAD". Then the lower section flips down, revealing "PICTURES". The background becomes black as vines and grapes appear around the gate.

Variants:

  • On the trailer for The Losers, the logo is made from pink paint.
    • The film itself uses the cartoon strip sequence of logos with Weed Road among them.
  • On the trailer for Jonah Hex, the logo uses several custom designs.
  • On Winter's Tale, the logo is tinted in sepia. Also, the sky doesn't turn black.
  • On King Arthur: Legend of the Sword, the logo is on a sparkly background with the logo zooming in a few seconds later.
  • There is a print version of this logo seen on posters and trailers of their films and on two television shows, Childhood's End and Underground.
  • On the TV adaptation of Titans, the logo is shortened.
  • Star Trek: Picard and Star Trek: Strange New Worlds use a very short version of this logo.
  • Without Remorse uses a version where it bumps into the gate.

Technique: CGI.

Audio: The opening theme of the movie, with a flipping sound when the lower section flips.

Audio Variants:

  • On Titans, only the flipping sound is heard.
  • The logo is silent on Star Trek: Picard and Star Trek: Strange New Worlds.
  • A rock and harmonica theme is used on The Map of Tiny Perfect Things. This was composed by Tom Bromley.

Availability: It was first seen on Jonah Hex and appeared on the company's productions since then.