Fox Toma Uno

From the Audiovisual Identity Database, the motion graphics museum


1st Logo (2007)


Visuals: A thin white line expands to a trapezoid-like shape. Inside, there is an orange FOX logo. Gray lines slide throughout the screen, and a clapperboard appears. The clapperboard moves up as the letters pop up one by one. Then, "TOMAUNO" wipes in below with a light ray transition. The clapper stick then slams onto the board.

Technique: Computer animation.

Audio: A pop-rock jingle, with a clapperboard sound at the end.

Availability: Only seen on Retro & Pop.

2nd Logo (2011)


Visuals: A black background sweeps away to reveal a white background. The same clapperboard shape without the stick swoops in. Eventually, the clapper stick wipes above the shape from right to left. The SMPTE countdown appears on the shape. The stick raises and slams onto the board causing the countdown to dissapear and the same "FOX" text from before to appear. "TOMAUNO" then slides out from the "FOX" text letter by letter.

Technique: Computer animation

Audio: A deep bass note, then a clang sound for the stick slamming onto the board, and some whooshes for the "TOMAUNO" text.

Availability: Seen on some shows from the company in 2011. [Examples?]

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