NBCUniversal Syndication Studios

From the Audiovisual Identity Database, the motion graphics museum


Background

On October 5, 2020, NBCUniversal Television Distribution was renamed to NBCUniversal Syndication Studios, in an effort to drop "Television" from its branding and in order to increase its streaming focus.

Logo (March 1, 2021-)


Visuals: On a white background, the camera zooms out as many purple dust-like particles sweep to the right, forming the current NBCUniversal logo as they pass by. Below, "SYNDICATION STUDIOS" in a Rock Sans font is formed with a line separating it from the NBCU logo. The purple particles can be seen moving around the logo after it finishes forming, and soon disappear.

Trivia: This logo was designed by Joseph Kiely and animated at Vivid Zero, a subsidiary of Smith Geiger Fathom.

  • Other concepts conceived before the final product include the NBC Peacock colors instead of purple, and a different design using the arc from the Universal logo. Those stills can be seen here.

Variants:

  • An extended version also exists. It starts on a close-up shot of the dust/particles forming the "NBC" portion, then it cuts to a close-up of the "Universal" section being formed the same way as it pans toward the left, followed by a close-up of the first few letters of "SYNDICATION" and the line above it also being formed by the dust/particles. The animation then continues as normal, right as the logo reaches its position. This version can be seen in the above link.
  • A version with "D I S T R I B U T R E D B Y" fades in above the logo exists.

Technique: CGI.

Audio: Same as the 2004 and 2011 NBCUniversal Television Distribution logos.

Audio Variant: The aforementioned long version is silent.

Availability:

  • First seen on the March 1, 2021 episode of The Kelly Clarkson Show, and also appears on Maury, The Steve Wilkos Show and Karamo in local syndication, as well as Freeform reruns of The Office, syndicated prints of Dateline and current reruns of The Jerry Springer Show.
  • The extended version has not been used on any shows and can be seen on Vivid Zero's website.

Copyright Stamps

Here is some information about the copyright stamps on the NBCUniversal Syndication Studios series and TV movies:

  • 2021-: Copyright © [YEAR] Universal Television Enterprises LLC. All Rights Reserved.
  • 2021-: Copyright © [YEAR] Stamford Media Center and Productions, LLC. All Rights Reserved.
NBCUniversal Television Distribution
NBCUniversal Syndication Studios
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