Mandate Pictures

From the Audiovisual Identity Database, the motion graphics museum



Background

Mandate Pictures was founded in 2005, when Senator International completed a management buyout from Senator Entertainment AG. On September 10, 2007, Mandate Pictures was acquired by Lionsgate Films. In 2012, Mandate's founders, Joseph Drake and Nathan Kahane, went on to form the company Good Universe, and Mandate was dismantled the next year.

Logo (November 10, 2006-October 18, 2013)

Visuals: The camera moves out from a bush to see a family walking down a street with giraffes walking near them and fish and squids "swimming" in the air (two white-tailed deer are also barely visible amidst the more peculiar sights). The picture zooms out in an iris-out-like effect, as a drumstick taps on the circle and makes it flash. The picture zooms out and disappears as it's revealed to be in the inside of a snare drum, being played by a young girl. She continues to bang the drum as the company name in Mrs Eaves slides underneath her, and the logo freezes to the last note of the music.

Trivia:

  • The drummer girl used in the logo is Georgia Rock (born 1998). This was recorded in 2005, and she was 7 years old at that time.
  • In an interview about the Good Universe logo, Joe Drake admitted that the logo for Mandate Pictures "was one of the weirdest logos ever".

Variants:

  • There is a closing print version, used on Whip It.
  • An open-matte version of this logo exists.

Technique: Mostly live-action, designed by Prologue.

Audio: A steady drumbeat playing over a mellow synth/string tune, with birds chirping during the first part of the logo. The music for this logo was composed by Christopher Young. Sometimes, the drumbeat plays over the opening theme of the movie.

Availability: It appears on films from the company, debuting on Stranger Than Fiction, and last appearing on Paradise. Other than these, it also appears on movies from the company such as Whip It, Mr. Magorium's Wonder Emporium, and A Very Harold & Kumar 3D Christmas.