Nickelodeon Digital

Background

Nickelodeon Digital, often shortened to Nick Digital and originally known as Nickelodeon Creative Labs, is an American animation studio based in New York City which opened in 1994. It is a division of Nickelodeon Animation Studio. Nickelodeon Digital produces some of Nickelodeon's animated series and creates digital content and motion graphics for the Nickelodeon Group. The company's Burbank, California branch creates CGI and visual effects for Nickelodeon's animated series. The company is best known for providing animation for Blue's Clues.

Contents

1st Logo (2007)	2nd Logo (2009)	3rd Logo (2012?-)

1st Logo (2007)

Visuals: An orange splat with the Nickelodeon wordmark rams into the screen, with a copyright notice below it. The end result stays on-screen until it cuts out.

Technique: 2D computer animation.

Audio: A splattering sound, followed by a Japanese kid saying "Nickelodeon!".

Availability: Known to have appeared on a Japanese promo of Amanda Show and Wonder Pets.

2nd Logo (2009)

Visuals: There is the splat from the 2008-2013 Nickelodeon Productions logo ramming into the screen and becoming 2D, with a copyright notice below it. The end result stays on-screen until it cuts out.

Technique: CGI.

Audio: The same splattering sound from the last logo, followed by a group of Japanese kids saying "Nickelodeon!".

Audio Variant: On a Japanese Dora the Explorer promo, the kids don't say "Nickelodeon!".

Availability: Known to have been spotted on a Rugrats clip (most likely taken from Nickelodeon Japan's website for Rugrats) and the aforementioned Dora the Explorer promo.

3rd Logo (2012?-)

Visuals: There are different variants, and they all take place on a white background:

The "i" from the 2009 Nickelodeon logo looks around the screen, then looks down before the other letters pop up. This was slightly sped-up in 2013. The original normal speed version is only used on DVDs from 2014-2023. On early-mid 2010s Nickelodeon and Nick Jr. DVD releases, the logo features a copyright stamp at the bottom.
The logo zooms out from an orange background to reveal the letters "ni", as the other letters in "nickelodeon" pop up one at a time.
The letters except the last "n" waddle in. As the "i" looks to the right, the "n" waddles in, making the "i" turn to face the screen.
The two "n"s fly in and get stuck together like a magnet. They vibrate for a bit and separate, revealing the letters "ickelodeo" in between them as they fall down.
The letters of "nick" wander to the center of the screen. The "i" looks up and the letters jump to the side, as the rest of the letters in "nickelodeon fall down next to them.

Variant: These logos can be seen in fullscreen (4:3) and widescreen (16:9).

Technique: CGI.

Audio: A short ditty that varies, followed by different instruments playing the Nickelodeon tune. Sometimes, corresponding sounds are heard. On the early version of the first variant and on DVD releases, it used the TV theme.

Availability: Seen on digital (iTunes, Google Play, and many more) and many DVD releases of Nickelodeon shows from 2014-2023. This logo is no longer used as of the Are You Afraid of the Dark? Ghost Island, PAW Patrol: All Paws on Deck, and SpongeBob SquarePants: The Complete Thirteenth Season DVDs, which now use the main Paramount Home Entertainment logo.