From the Audiovisual Identity Database, the motion graphics museum


In 2014, Millennium Entertainment was spun-off from its parent company Nu Image Films and renamed Alchemy. Unfortunately, the company went bankrupt only a year after formation due to acquiring Anderson Digital and ANconnect, which gave them too many new clients to handle. The many financial troubles and staff mismanagement that prevailed resulted in the company imploding on June 30, 2016. They filed for Chapter 7 bankruptcy soon afterwards. The rights to most films (including the Millennium Entertainment library) currently lay with FilmRise.

1st Logo (2015-2016)

Visuals: On a black background, some streaks come up on the word "ALCHEMY". The background slowly brightens up to a whitish-gray background while the text slowly eases in.

Technique: 2D digital animation.

Audio: None.

Availability: Seen on Kidnapping Mr. Heineken, among others.

2nd Logo (2015-2016)

Visuals: Fading in there are some rocks on a black background with a gradient white spotlight, then a magician's staff appears touching one of the stones. As the wand hits it, the stone explodes and turns into blue, purple, and orange sprinkles, which then change into dark purple-blue and form the word "ALCHEMY" from the first logo. The sprinkles then disappear and the logo flashes.

Technique: CGI.

Audio: A majestic dramatic fanfare with some sparkling sounds and the sound of birds chriping.

Availability: Was used in tandem with the previous logo. Seen on Meet the Patels, among others.

Millennium Entertainment