Paws, Inc.

From the Audiovisual Identity Database, the motion graphics museum


Background

Paws, Inc. is a comic production company and studio founded by Jim Davis, the creator of the Garfield comics and franchise, in 1981 in Muncie, Indiana. It is currently based in the Manhattan borough of New York City, New York and, in 2019, was acquired by Viacom (now known as Paramount Global).

1st Logo (2000, October 1, 2007-June 28, 2011, December 6, 2019-June 17, 2020)


Visuals: There are two variants:

  • Opening: On a violet background with a wallpaper of the Paws emblem, there is a purple circle with an orange pawprint on it and the words "PAWS INCORPORATED" next to it. The circle flips around to reveal the other side, which has a violet outline and a light blue backdrop, and Garfield and Odie pop up inside it, standing side by side with their arms crossed. The word "presents" fades in below the logo.
  • Closing: Same as the opening variant, only "presents" is omitted, and after the fanfare stops, Garfield and Odie make funny faces.

Variants:

  • On The Garfield Show and Garfield Originals, the logo is in-credit. Also in the former show's original test, the logo is on a clapper alongside the Dargaud Media logo.
  • A prototype variant appeared on its debut in Garfield's Mad About Cats. There are changes to the final closing variant in the prototype version:
    • The background is black.
    • The company name is orange and in the Garfield font.
    • The inside of the circle is fully white.
    • Copyright information is sometimes seen below.

Technique: Flash animation.

Audio: The opening theme from the movie. At the end of any film, a triumphant fanfare plays, along with cartoon style laughs and whoops, a rimshot and a squeak/honk. On the prototype version and Dingleball.com, a different fanfare plays, but the sounds are retained.

Audio Trivia: One of the sound effects used, "Ha ha ha haaa!" in the closing variant was also used in the Garfield Adobe Flash game, Bean Me, just as Garfield (who got crazy for drinking lots of different kinds of coffee) is about to drink the 'Blaster Blend', the last coffee in the list.

Audio Variant: On Spanish theatrical prints and the Blu-ray 3D release of Garfield's Pet Force, the opening theme, closing variant as well as the whole film are low-pitched, most likely due to the distributor intending to present the film in its original NTSC pitch on PAL releases. This also applies to the Catalan and English dubs on the Blu-ray 3D release.

Availability: It debuted on software including the PC game Garfield's Mad About Cats and was later seen on Garfield Gets Real, Garfield's Fun Fest, Garfield's Pet Force, the first two seasons of The Garfield Show and its original test (along with the Dargaud Media logo), and Garfield Originals. It could also be seen when you entered dingleball.com (Domain is now parked).

2nd Logo (September 4, 2012-October 24, 2016)

Visuals: On the end credits is Odie and Garfield folding their arms and looking at the viewer in front of an indigo rectangle. The black text "PAWS, INCORPORATED" is seen below.

Technique: A still, digital graphic.

Audio: Just the end theme of the show.

Availability: Seen on The Garfield Show from seasons 3 and 4, as well as the series finale "Rodent Rebellion".

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