Disney+ Originals

From the Audiovisual Identity Database, the motion graphics museum


Disney+ (pronounced Disney Plus) is an American subscription video-on-demand streaming service owned and operated by the Media Entertainment and Distribution (DMED) division of The Walt Disney Company. The service primarily distributes films and television series produced by the Walt Disney Studios and Walt Disney Television divisions alongside third-party content, with the service advertising content from the Disney, Pixar, Marvel, Star Wars and National Geographic brands in particular. It originally launched on November 12, 2019. In select international territories, Disney+ also operates a general-entertainment hub called Star which launched on February 23, 2021.

Logo (November 12, 2019-)

Visuals: On a dark blue-blue gradient background is the corporate Disney logo in white. A bright star comes from the top of the "D" and makes an arch of light which gets brighter as the star falls. The star then explodes next to the logo and makes a plus symbol that's slightly curved to match the arch. Right when it does this, the word "ORIGINAL" appears beneath the logo, with the text appearing to slide out from the "O".

Variant: On Disney+ prints of Love, Victor, the word "ORIGINAL" is removed.

Technique: 2D computer animation by Trollbäck & Company.

Audio: A quiet, somber synthesized note, followed by a crack-like sound when the plus is formed (which sounds similar to the Nintendo Switch clicking sound used on their trailers, promotional material and TV commercials and the clicking sound in the Macrovision logo).


  • Seen on Disney+ original programs, such as The Mandalorian, Forky Asks A Question, High School Musical: The Musical: The Series, Dug Days, Monsters At Work, Pixar Popcorn, Baymax!, and Cars on the Road, among others. Furthermore, it was also shown during the opening part of Disney+ Night in Season 31 of Dancing with the Stars, before the episode's opening dance number.
  • The logo appeared before the original Disney+ print of Maggie Simpson in "Playdate with Destiny", but was edited out a day after.
  • Also appears at the beginning of three Pixar films (Soul, Luca, and Turning Red), all of which had been forced to cancel their theatrical runs due to the coronavirus (COVID-19) pandemic. However, it is absent on theatrical prints of these films in regions without the streaming service, and also absent on physical media releases.
  • Also seen on the US Disney+ release of Love, Victor.
  • This does not appear on American prints of 101 Dalmatian Street and Legend of the Three Caballeros, as they were originally not produced for Disney+ in the US, but the service still distributes those shows in that country.
  • The logo does not appear on Disney Channel's airings of Home Sweet Home Alone and Lady and the Tramp (2019), and Russian channel STS' airing of Soul, for the same reasons described above.

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