Disney+ Originals

Background

Disney+ (pronounced Disney Plus) is an American subscription video-on-demand streaming service owned and operated by the Media Entertainment and Distribution (DMED) division of The Walt Disney Company. The service primarily distributes films and television series produced by Walt Disney Studios and Disney Television Studios alongside third-party content, with the service advertising content from the Disney, Pixar, Marvel, Star Wars and National Geographic brands in particular. It originally launched on November 12, 2019. In select international territories, Disney+ also operates a general-entertainment hub called Star which launched on February 23, 2021.

1st Logo (November 12, 2019-March 27, 2024)

Visuals: On a dark blue-blue gradient background is the corporate Disney logo in white. A bright star comes from the top of the "D" and makes an arch of light which gets brighter as the star falls. The star then explodes next to the logo and makes a plus symbol that's slightly curved to match the arch. Right when it does this, the word "ORIGINAL" appears beneath the logo, with the text appearing to slide out from the "O".

Variant: On Disney+ prints of Love, Victor, the word "ORIGINAL" is removed.

Technique: 2D computer animation by Trollbäck & Company.

Audio: A quiet, somber synthesized note, followed by a crack-like sound when the plus is formed (which sounds similar to the Nintendo Switch clicking sound used on their trailers, promotional material and TV commercials and the clicking sound in the Macrovision logo).

Availability: Due to being plastered by the second logo, it became incredibly difficult to find, though pre-2024 streaming recordings of these programs might have it.

It was seen on Disney+ original programs, such as The Mandalorian, Forky Asks A Question, High School Musical: The Musical: The Series, Dug Days, the first season of Monsters At Work, Pixar Popcorn, Baymax!, and Cars on the Road, among others. Furthermore, it was also shown during the opening part of Disney+ Night in Season 31 of Dancing with the Stars, before the episode's opening dance number.
The logo appeared before the original Disney+ print of Maggie Simpson in "Playdate with Destiny", but was edited out a day after.
Also appears at the beginning of three Pixar films (Soul, Luca, and Turning Red), all of which were forced to cancel their theatrical runs due to the COVID-19 pandemic. However, it is absent on theatrical prints of these films, and also absent on physical media releases.
Also seen on the US Disney+ release of Love, Victor.
This does not appear on American prints of 101 Dalmatian Street and Legend of the Three Caballeros, as they were originally not produced for Disney+ in the US, but the service still distributes those shows in that country.
The logo does not appear on Disney Channel's airings of Home Sweet Home Alone and Lady and the Tramp (2019), and Russian channel STS' airing of Soul, for the same reasons described above.

2nd Logo (March 27, 2024-)

Visuals: A barely-visible Disney+ logo is situated at the center of a dark aurora background. A shine goes through the arch, which then explodes into an aurora, with the plus sign then filling into white, which the Disney+ logo fades in, along the text "ORIGINAL" emerging one by one after a few seconds.

Trivia:

This rebrand was made as part of the launch of Hulu hub for Disney Bundle subscribers in the United States, as well as the upcoming merger with Star+ in Latin America.
According to Joe Earley (President of Direct-to-Consumer, Disney Entertainment), the logo's teal color scheme named "Aurora", both in tribute to the aurora borealis and the protagonist of Sleeping Beauty. Also, it was inspired by Hulu's signature green and Disney+'s legacy blue.

Variant: A short version and a version without the text "ORIGINAL" exists.

Technique: CGI by Loyalkaspar, who also animated the first Disney XD Originals logo and the 2013 ABC logo.

Audio: A piano sound, then a proud synthesized note that sounds reminiscent to Hulu's "Sonic ID" sounder, followed by the same crack sound from the previous logo. Composed by Ludwig Göransson.

Audio Trivia: On April 20, 2024 (Record Store Day), Disney offered a tiny limited-edition two-inch vinyl record of the sting, titled Five Seconds of Magic. It included both the five and three second "radio edit" versions. It was only available in select stores in the United States.

Audio Variant: A longer version exists. In that version, a synthesized note was held followed by a piano note, then a proud synthesized note with the same crack sound from before.

Availability: First debuted on The Verge page the same day the logo is revealed, and then made its first app appearance on the X-Men '97 episode "Fire Made Flesh". This plasters the previous logo on every original show and movie on the service.

Legacy: This logo, alongside the rebrand in general, gained criticism due to its color scheme.

External links

Official Disney+ Originals website