Eyemark Entertainment

From the Audiovisual Identity Database, the motion graphics museum


Eyemark Entertainment was the television production/distribution company arm of CBS after Westinghouse Electric bought CBS. It was formed by merging Group W Productions with CBS Enterprises and a smaller syndication company called MaXaM Entertainment (which signed a deal with Atlantis Communications (now Alliance Atlantis) for PSI Factor and another with RHI Entertainment (now Halcyon Studios) for a movie package). In 2000, it was folded into King World after King World merged with CBS. Many of the shows they distributed are currently owned by ViacomCBS (now "Paramount Global") or in the hands of other companies that Eyemark distributed on their behalf.

Logo (1996-2000)

Visuals: On a black background, there is the same blue and silver globe from the 1995 CBS Video logo. It zooms away from the screen and settles on the center left in a similar format to the 2009 CBS Television Studios and CBS Studios International logos, but in reverse. As the rest of the CBS Eyemark appears, "EYE" in a bold gray font fades in and zooms out from the right side of the screen next to the CBS eye globe, followed by "MARK" in the same font. As a shine moves inside "EYEMARK" from left to right, "Entertainment" and the byline "A Unit of CBS Enterprises" below it fade in and zoom out below "MARK".

Variant: A short version exists where the globe is already in place. It starts when the silver part of the globe fades in and "EYE" appears.

Technique: CGI.


  • The CBS Broadcast International theme for the long version.
  • The short version starts with the last set of piano keys playing.
  • Sometimes, the logo theme fades out before the logo finishes.


  • It appeared on Martha Stewart Living, Bob Vila's Home Again, The George Michael Sports Machine, The Gayle King Show, and old syndicated prints of Caroline in the City (which was last seen on TVGN, now Pop), among others.
    • Also, some episodes of Caroline in the City on Paramount+ retain it as well.
    • Caroline reruns on the newly launched Rewind TV network have the 1999 King World Productions logo instead, except for at least one episode (Season 3, Episode 23), which has the Eyemark logo intact.
  • When PSI Factor was rerun on Sci Fi (now Syfy), this logo was plastered by the 1999 King World Productions logo, but is still retained on Amazon Prime prints.
  • Also seen on Pensacola: Wings of Gold, which was last seen on TNT (FilmRise prints retain the logo), and PAX TV (now Ion Television) airings of Touched By An Angel.
  • It is also preserved on video releases of The Sports Illustrated for Kids Show (retitled Sports Illustrated Kids Video).
Group W Productions
CBS Enterprises
MaXaM Entertainment
Eyemark Entertainment
King World Productions
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