From the Audiovisual Identity Database, the motion graphics museum


Telefe (short for Televisión Federal) is an Argentine television station broadcasting on channel 11 in Buenos Aires. The channel was founded in 1990 after Televisión Federal S.A. took over operations of Channel 11 in said city. A region-wide network of stations consisting of Channel 9 in Bahia Blanca, Channel 11 in Salta, Channel 8 in Tucuman, Channel 13 in Santa Fe, Channel 13 in Santa Fe, Channel 8 in Mar den Plata, Channel 7 in Jujuy, Channel 5 in Rosario, Channel 7 in Neuquen, Channel 9 in Mendoza was also formed to carry programs from channel 11. In 1999, the Telefe group was sold to Spanish telecommunications giant Telefónica. In 2002, Telefe and their owned stations at that time received unified branding consisting of logos for the channels inside the country. In 2017, Telefónica sold the channel to Viacom. In 2018, Telefe received unified branding for the first time across their channels and dropping the channel numbers from their names.

1st Logo (March 1-22, 1990)

Visuals: Via a book flip transition, there are the words "TELEFE" in a futuristic blue font with the "T" and the "F" being bigger than the other letters and hanging over the first and last "E"s, and the text "LS84 T.V. CANAL 11 BS.AS.ARGENTINA" below, all on a light blue metallic grid-like background. After 10 seconds, the logo shines.

Technique: 2D computer animation.

Audio: An lush harp flourish plays first, before it segues into an chime tune with 2 loud trumpet noises and another harp flourish at the end. An proud-sounding announcer also says "Desde Buenos Aires transmite Telefe. LS 84 TV, Canal Once, Republica Argentina." ("From Buenos Aires transmits Telefe. LS 84 TV, Channel Eleven, Argentina Republic").

Availability: It was only used for most of March 1990.

2nd Logo (March 23, 1990-2000)

The Telefe logo from 1990.
The Telefe logo from 1990.

Visuals: On a white gradient background, there are three balls: One is blue with the letters "TE" on it, the second is green with the letters "LE", and the last one is red with the letters "FE". These balls fly in, start flying through the screen, and place themselves in the correct order, forming the word "TELEFE". The channel indicator appears below.


  • A short version just consists of the balls appearing.
  • Starting in 1991, the background is black instead of white.
  • In 2000, another variant was used, this time to celebrate the 10th anniversary.

Technique: CGI.

Audio: Same as the previous logo, but with a different announcer. The short version has a majestic tune.

3rd Logo (March 23, 1990-1995)

Visuals: There is a dark black/blue background with a drawing of the Earth, represented entirely by South America with the Rio de la Plata region centered in. The three CG balls shoot in one-by-one and circle the globe before settling into the center. The text "TELEFE" then fades in front of the balls, as well as the indicator byline of the station below.

Technique: CGI.

Audio: Same as the previous logo.

4th ID (1991-mid/late 1990s)

Visuals: Most of these IDs consist of the same balls from the previous logo appearing on a random live-action scenery, mostly implying a season.

Variants: Unknown

Technique: Depends, but mostly live-action.

Audio: The early variants used the short variant of the previous logo's theme. Some later ones had a choir singing "Teeleeefeeee!".

5th ID (1990s)

Visuals: A similar idea to that of the previous logo, but the balls are animated and act like people. The situations or sceneries are also more cartoonish.


  • Spring 1996: The 3 balls are riding bikes in a valley, but several butterflies start flying after them. The balls try to escape, but they fail and end up falling.
  • Rainbow: The balls slide on three forming rainbows and fall on the floor.

Technique: Depends on the variant.

Audio: Same as the previous logo.

6th ID (1995-2000)

Visuals: From a starfield, the screen pans out of the right side of a 3D spinning Earth model while the TELEFE balls of the previous idents spin in and circle it from behind. As the camera settles in we see the three balls positioned at the left of the globe, zooming into position. A satellite appears from the bottom of the Earth orbiting it. The indicator info of the channel fades in below.

Variant: Similarly to the second logo, a special variant of the ident made to commemorate the year 2000 was made.

Technique: CGI.

Audio: Same as the second logo.

7th ID (2000-2001)

Visuals: On a white foggy/water surface is the same balls from the previous logos, now made of glass and without the words "TELEFE", casting a shadow of their respective color that gradually moves from an angle. The text "Juntos, todo bien" ("Together, everything is good") is written in below.


  • There was a transition version with the slogan "telefe, un sentimiento" ("telefe, a feeling"). This was used before the next logo.
  • During winter, the logo appears on a snow surface and it's snowing.
  • During fall, a leaf flies through the screen.
  • On a seasonal version, the logo appears in the rain.

Technique: CGI.

Audio: Depends on the variants.

8th ID (2001)

Visuals: On a white background, there is a wave that turns to blue at the bottom. Later it transitions to red while a three-note jingle plays in the colors of Telefe's logo. After that the spheres appear while "un sentimento" appears at the bottom.

Variants: On Telefe's regional channels, Telefe's logo is replaced with the logo for the channel the ID is played such as Channel 5 in Rosario.

Technique: A mix of digital and CG animation.

Audio: A calming tune.

9th ID (2001)

Visuals: On a white background is some lines flying across the screen, after which the redesigned logo appears, with "un sentimento" appearing under the spheres, and the word "telefe" spinning around the tri-colored lines.

Variants: There are versions of the ident for Telefe's regional channels.

Technique: CGI.

Audio: Same as the previous logo, but shorter.

10th ID (2001-2002)

Visuals: On a white background, a green aurora appears and fills the screen, after which the Telefe logo with "un sentimiento" below it zooms in.

Technique: CGI.

Audio: A synthesized tune.

11th ID (2002-2003)

Visuals: On a white background is the Telefe logo (the balls are now solid) with "un sentimiento" below, which zooms out as three rings with the same colors fly in and start rotating. When the red ring is close to the screen, the word "telefe" appears on it, and the ring moves back, rotating and making the word "telefe" and the text "argentina 2002" below it appear, as the rings move off-screen.

Technique: CGI.

Audio: A redone version of the previous logo's tune, this time with piano-like sounds.

12th ID (2003-2004)

Visuals: There are the balls of the Telefe logo, now glossier, flying through multiple blue, green and red backgrounds with the word "telefe" rotating with them. After some of these scenes, the balls place themselves down on a blue and red background with a green stripe in the middle, as "telefe" slides in to complete the logo and the slogan "siempre" ("forever") and the channel indicator slide in below the finished logo.

Technique: CGI.

Audio: A hip hop tune with some jazzy instruments and a choir singing "Oooo, Telefeee, siempre!" at the end.

13th ID (2004)

Visuals: There are many bubbles fly around in a red background that briefly becomes blue and green before turning red again. After the bubbles fly around some more, the balls of the Telefe logo zoom out with a rippling effect, as the words "telefe" and "siempre" wipe in and the channel indicator fades in below.

Technique: CGI.

Audio: A rearranged version of the previous logo's theme.

Audio: It was only used during 2004.

14th ID (2004-2006)

Visuals: The logo starts with lights moving around in a red aurora background, which becomes blue and green before turning into a background with all three colors, as the balls of the Telefe logo fade in, the words "telefe" and "siempre" wipe in and the channel indicator fades in below.

Variant: In 2005, the channel's slogan "Buena tele. Buena fe." ("Good television. Good faith.") was added in the scene where the background becomes green.

Technique: CGI.

Audio: Another rearranged version of the 9th logo's theme.

15th ID (2006-2007)

Visuals: There are the same light swoosh from the previous logo on a green background that becomes red and blue. The number "06" with the Telefe logo's balls in the "0" appears and zooms out before disappearing, after which the Telefe logo with "Buena tele. Buena fe." next to it appears.

Variant: In 2007, the logo was updated with "TLF2007" next to the logo's balls and the slogan below them.

Technique: CGI.

Audio: A rock-techno tune sounding similar to the last 3 logos.

16th ID (2007-2008)

Visuals: On a red background that becomes blue and green is multiple particles flying. After more scenes as the background keeps changing colors is white circles flashing on the background with the Telefe logo in white and the new slogan "una buena señal" ("a good sign") below.

Technique: CGI.

Audio: A romantic rock tune, which was rearranged slightly in 2008.

17th ID (2008-2009)

Visuals: On a light blue background is the Telefe logo's balls spinning with the word "telefe" flying around them. After some close-ups on the spinning logo, the logo slides in and the slogan "una buena señal" appears underneath.

Variant: A version with a multicolored circular background exists.

Technique: CGI.

Audio: An action-like tune.

Audio Variant: Sometimes, the tune is rearranged.

18th ID (2009-2011)

Visuals: There is a blue background with multiple lines of light moving through it, as the camera follows one line's path. After this, the camera zooms out, gradually revealing the logo was inside the green ball of the Telefe logo, and the channel indicator appears underneath.


  • Sometimes, "una buena señal" appears underneath.
  • Occassionally, the background is green or red.

Technique: CGI.

Audio: A romantic techno theme. In 2010, the theme was changed to the 2008 theme.

19th ID (2011)

Visuals: On a gold background, multiple blue, green and red lines spin around the camera and form the Telefe balls, The number "2011" briefly appears before the balls are formed.

Variant: Sometimes, the slogan "tenemosmuchoquever" (that can mean both "we have a lot to watch" and "we have a lot in common") appears underneath.

Technique: CGI.

Audio: A calm rock tune.

20th ID (2011-2018)

Visuals: Several blue, red and green trails of lines appear, revolving and flying through the screen. After a while, they come together to form the Telefe balls, and the words "telefe siempre juntos" ("telefe always together") appear below.


  • In later years, the logo was adapted to 16:9.
  • In 2015, to celebrate the 25th anniversary of Telefe, the trails are colored white and form the number "25", with the Telefe logo appearing below, the text "TELEFE Y VOS" ("TELEFE AND YOU") flipping in, and "25 AÑOS JUNTOS" ("25 YEARS TOGETHER") fading in.

Technique: CGI.

Audio: A whimsical-sounding synthesized theme.

Audio Variant: In the 25th anniversary variant, the theme ends with a synth rock rendition of the final notes of "Happy Birthday to You".

21st Logo (2018-)

Visuals: On a white background is multiple blue, green and red balls floating around, before all but three of them move away and the remaining balls form the Telefe logo.


  • Before a show airs, an ID shows the blue, green and red balls doing random things.
  • In 2020, to celebrate the channel's 30th anniversary, the ID shows a blue background and the blue, green and red balls bounce in and say "EN ESTE 2020" ("IN THIS 2020"), after which the camera scrolls up and briefly shows the channel's previous logos, before showing blue, green and red lines sliding down and the Telefe logo forming, with the text saying "TELEFE 30 AÑOS" before a firework changes it to "FESTEJEMOS JUNTOS" ("LET'S PARTY TOGETHER") as the number "30" appears above the logo.

Technique: CGI.

Audio: A calm version of the 2011 theme.

Audio Variant: In the 30th anniversary variant, it starts with a piano theme accompanied by chattering sounds when the balls bounce in, with the music gradually becoming more majestic, a rewinding sound effect when the camera scrolls up, a percussion tune with a choir singing "Telefe!", three guitar notes when the logo is revealed, a firework sound, and a majestic rock rendition of the three notes.

Canal 11 (Argentina)
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