Gold Key Media

From the Audiovisual Identity Database, the motion graphics museum


Background

Gold Key Media was the barter division of Gold Key Entertainment that was established on January 10, 1980 to handle first-run syndicated series such as America's Top 10 until the series switched to All American Television.

1st Logo (June 6, 1980-September 1981)

Visuals: On a blue screen, the words "DISTRIBUTED BY" in a small serif font, as well as "GOLD KEY MEDIA" below it in a larger font, pan in from the left of the screen. A scarlet red bar then wipes in from the left and highlights the "GOLD KEY MEDIA" text.

Variants:

  • Starting in 1981, the logo would appear as an in-credit logo.
  • Sometimes, the bar is in a solid gold color rather than scarlet red.

Technique: Mostly made of chyron and video maker effects.

Audio: Music from any given soundtrack.

Availability: The only known appearance of this logo is from the first season of America's Top 10 hosted by Casey Kasem, which has not been reran anywhere.

2nd Logo (October 1981-1982)

Visuals: On a black background, the golden letters "GKM" appear and shine. Below, flashes of light bring forth the words "GOLD KEY MEDIA" letter-by-letter in a Century Gothic typeface. "Distributed By" fades in above everything else. The "GKM" logo shines once again before the logo fades out.

Trivia: Their slogan was "First-run sponsored programming".

Variants:

  • A shorter version of this logo appeared on America's Top 10 that starts right before "GOLD KEY MEDIA" flashes in. This version is also superimposed by keying the black background out.
  • Same as the last logo, this logo would appear (awkwardly) in-credit.
  • This would have the byline "A Division of the Vidtronics Company, Inc.".

Technique: Standard lighting effects of the early '80s, mixed with camera-controlled effects.

Audio: Music from any given soundtrack.

Availability: It appeared on season two of America's Top 10, as well as some other music related programs from Scotti Brothers-Syd Vinnedge Television. They also distributed Encore News and Portrait of a Legend.

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