CBS Paramount Television

From the Audiovisual Identity Database, the motion graphics museum


On August 10, 2004, Viacom, Inc. formed "CBS Paramount International Television" as a merger of two successful international television companies: Paramount International Television and CBS Broadcast International. That same date, Viacom formed the CBS Paramount Network Television Entertainment Group as a result of two television production companies: Paramount Network Television and CBS Productions. Their respective names and logos, however, were kept. After the CBS and Viacom split was made official on December 31, 2005, beginning on January 17, 2006, the CBS Paramount Network Television Entertainment Group and Paramount Domestic Television became part of the new semi-independent CBS Corporation. Because of this new ownership, it was decided that CBS would add their name to the studio's television unit, thus creating CBS Paramount Television, consisting of CBS Paramount Network Television, CBS Paramount Domestic Television, and CBS Paramount International Television (spun-off as "CBS Studios International" (now Paramount Global Content Distribution) in 2009). The transition was quick but gradually done, with copyrights to "CBS Studios Inc." appearing on shows such as Entertainment Tonight as early as February, although the post-2006 episodes of shows like CSI still kept the copyright to "CBS Broadcasting, Inc." The logos made their debut on TV screens on May 29, 2006 (Memorial Day) on that day's run of syndicated daytime programming from the company and spread to network shows on June 11 when season 3 of the USA Network original series The 4400 premiered. The label became regulated to network shows in September 2007 when CBS Television Distribution, which was formed through a merger of King World Productions and CBS Paramount Domestic Television, took control over CBS Paramount's syndicated output, and went defunct on May 15, 2009, when the main CBS Paramount Television group and its network television unit were reincorporated as "CBS Television Studios" by dropping the Paramount name and logo. Viacom relaunched a new version of Paramount Television four years later.

1st Logo (April 26, 2006-July 11, 2009)

Visuals: On a black screen, there is the CBS Eyemark logo zooming out to the middle. Later, there are two streaks of light pass through the words "CBS Paramount" (with the company names in their respective typeface), a line, and "TELEVISION" below it. The company name quickly zooms out to the center of the screen, with "CBS" zooming out first, and "Paramount TELEVISION" zooming out second. The background quickly fades to a navy blue background with a wallpaper of CBS Eyes and Paramount print logos in a curved pattern and shining light rays filling the screen. The name later zooms in slowly.

Trivia: The "Eyemark/Mountain" logo is a throwback to the 1959-1962 "CBS Eyemark Wallpaper" logo. It's also worth noting that this logo was initially used to represent CBS Paramount Network Television.


  • There is a black & white variant of this logo used on B&W shows.
  • Sometimes, the animation is slower.
  • A rare extended version exists that starts closer to the center CBS Eyemark on the wallpaper as the screen zooms out. The animation is also slightly slower and the logo stays on-screen for an extra second before fading out.
  • On The House Next Door, the words "In Association With" appear above the logo.
  • On the first three seasons of The Game, the logo is off-centered, with the logo shifted more towards the right.
  • On CBS airings of Cane, the logo is seen over the split-screen credits for some bizarre reason.

Technique: Computer animation.

Audio: An airy, six-note jingle followed by a harp, composed by Richard Marvin, who also composed the scores of U-571 and Surrogates.

Audio Variants:

  • Sometimes, it used the music from the next logo.
  • Sometimes, the end theme of the show plays over this logo or none.
  • Shows by CBS Paramount Domestic Television used a more orchestrated version of the theme. This happened beginning in November 2006.
  • Although most network shows from CBS Paramount Network Television used the "Network" arrangement of the theme, some network shows like NCIS, 7th Heaven, Comanche Moon and Everybody Hates Chris used the "Domestic" arrangement of the theme.
  • There is a shorter three-note variant that just features the last three notes. Three arrangements of this theme exist.
  • The short theme is sped-up on seasons 2-3 of The Game.
  • A warp-speed version of both the original and shortened versions exist.
  • On the Wings episodes "Joe Blows, Part 1" and "Joe Blows, Part 2" on the season 5 DVD, on Spanish prints of a few S2 episodes of Diagnosis: Murder such as "Many Happy Returns", and on one episode on Girlfriends: The Complete Second Season on DVD, the 1987 Paramount Television theme is heard, probably due to sloppy plastering.
  • Russian airings of Sabrina the Teenage Witch from season 2 and 3 had the 1990 Viacom "Wigga-Wigga" music (without voice over) play over it instead, probably due to sloppy plastering once again.
  • One episode of CSI: Miami on Fox Crime and Paramount+ prints of at least one NCIS episode both have this with the shortened 2007 CBS Television Studios music. This is probably a reverse plastering error.
  • NBC, CBS and The CW airings used their generic themes and voice-overs.
  • On Spanish prints of a few S1 episodes of The Love Boat, the 1988 Worldvision Enterprises theme in low-tone is heard over the logo.
  • On an NTSC DVD print of Comanche Moon, this logo has the music of the Sony Pictures Television logo, while the latter logo uses the CPTV music. This is probably due to an editing error.
  • The above extended version has the theme starting halfway through the animation.
  • On Encore Westerns, one episode of Rawhide had the 1976 Viacom "V of Doom" music in warp-speed over the short B&W logo.
  • On some S2 episodes of The Game, the 2007 CBS Television Distribution music is used, probably due to a reverse plastering error. The theme is also cut off along with the logo.
  • On seasons 5-7 of Without a Trace, the thunder sounds from the Jerry Bruckheimer Television logo finishes over this logo.
  • On the failed pilot of Orpheus, the theme from the Scott Free Productions logo finishes over this logo.

Availability: This logo was rather prevalent on programs from CBS and The CW during the 2006-2009 television seasons.

  • This logo also appeared on syndicated programs from November 2006 until 2007.
  • It is also featured on most CBS Paramount Television series on DVD from 2007 to early April 2009, including seasons 3-5 of JAG (H&I and Paramount+ airings of seasons 3 and 4 have this logo), seasons 4-5 of Wings (intact on Paramount+), seasons 2-3 of Sabrina the Teenage Witch (intact on Paramount+), seasons 3-4 of Walker, Texas Ranger, season 2 of Diagnosis: Murder, and season 1 of Matlock.
  • It was seen on some contemporary prints (excluding the 2014 DVD release because the CTD logo was used) and Encore Suspense airings of Perry Mason Returns as well as some contemporary prints of Return to Mayberry (excluding a current MeTV broadcast and possibly DVD and Blu-ray releases) and is seen on episodes of The Wild Wild West on MeTV and Decades, plastering the 1995 Paramount Domestic Television and older Viacom logos, along with some restored episodes of The Odd Couple and Rawhide on MeTV and H&I and The Lucy-Desi Comedy Hour on Decades.
  • It was also seen on a March 2020 FETV airing of the Perry Mason finale, "The Case of the Final Fade-out."
  • The extended version can be found on a very early 2007 episode of The Montel Williams Show, The Thanksgiving Day Parade on CBS from 2006-2008, and the failed pilots of The Way, Ultra and Orpheus, as well as the original pilot of 3 lbs.
  • The slowed-down version (which is basically the extended version, but shortened) can be seen on shows like the 2nd half of season 8 and season 9 of CSI, Entertainment Tonight and The Insider.
  • This logo was also seen on an episode of Rawhide that aired May 27, 2010 on Encore Westerns, plastering the warp-speed "V of Doom" logo.
  • The domestic variant can be found on episodes of Survivor: Fiji and Survivor: Gabon on DVD.
  • This or the Touchstone Television/ABC Studios logos do not appear on season 10-14 episodes of the USA version of The Amazing Race, despite the two companies producing it.

2nd Logo (May 29, 2006-2008)

Visuals: There is a large bluish CBS Eye in a cloudscape reminiscent of the 2002 Paramount logo. In the foreground, the words "CBS Paramount" appear above a line which has "TELEVISION" written underneath, in the same design as the Network TV logo. The company name has an Eyemark to the left of it, and a Paramount print logo at the right, and everything is in white with a gold outline. The text and the print logos slowly zoom out together. The entire logo is in 3D, and a lens flare shines over the entire background.

Trivia: This logo was used to represent CBS Paramount Domestic Television.


  • On remastered (most prints after 2006) prints of Star Trek: The Original Series, a widescreen version exists - with no audio and a noticeably more vivid color scheme - and in several variations: one with "(C) *[YEAR] Paramount Pictures Corporation" below, one with the Paramount and Norway copyright and the pre-1968 Paramount logo, one without a copyright, and one with the late-1960s copyright information and the Gulf+Western byline at the bottom of the screen. The Gulf+Western variant of this logo was last seen on TV Land's reruns of Star Trek: The Original Series. The same variant plastered the 1968 Paramount Television "Split Box" logo.
  • A print version existed on a few Star Trek games. One of them was Tactical Assault for the PSP.
  • A black and white variant exists.

Technique: CGI.

Audio: A majestic five-note fanfare that sounds a little like the ending of the then-current CBS Evening News theme, composed by Gregory Smith.

Audio Variants:

  • Some shows like Dr. Phil and Judge Joe Brown have a different arrangement of the theme.
  • A longer version starts with a low brass note (A) and segues all the way to the music.
  • Sometimes, the logo may also have the show's end theme playing over it, or no music at all.
  • Sometimes, the 1987 Paramount Television jingle is heard, as well as many other music from its logos (mostly the 1987 one), due to a plastering error.
  • On the Star Trek: The Original Series episode "Arena" which appears on the Blu-ray release of Star Trek: TOS - The Roddenberry Vault, the 2007 CBS Television Distribution fanfare is heard over the logo, due to a reverse plastering error.

Audio Trivia: There is confirmed to be an even longer version of this theme, which starts with a buildup, then the five-note theme which has subsequently become utilized in the music of the CTD logo, until then continuing like the long version, with ambience being heard after the last note. This is heard with the CBS Television Distribution logo on the format sales presentations to The Brady Bunch and Becker.

Availability: It used to appear mostly on first-run syndicated programming from CBS Paramount Domestic Television.

  • Also seen several times on Star Trek: The Original Series on MeTV.
  • The version with no audio is seen on reruns of Twin Peaks and S1 of Beauty and the Beast on Chiller and the S1 DVD releases of Girlfriends (intact on Pluto TV airings), Family Ties (intact on Paramount+), Sabrina The Teenage Witch (intact on Paramount+), and the S2 DVD release of Dynasty.
  • This is also seen on S1 DVD releases of the original Hawaii Five-O and newer S1 reruns of said show, Star Trek: The Original Series, and S1 episodes of Bosom Buddies on MeTV and DVD.
  • Episodes of the 2000 series of the UK version of Wheel of Fortune aired on Challenge have this succeeding the 2000 Scottish Television logo.
    • CBS Paramount International Television owned the international distribution rights to Wheel of Fortune.
    • However, due to allegations against John Leslie, the presenter of Wheel of Fortune at that time, this season is no longer aired, with the rest using CBS Studios International or just the Scottish Television logo instead.
  • It has also been spotted on some episodes of Perry Mason on MeTV and FETV (black and white variant).
  • The version with the fanfare can oddly be seen on episodes of Survivor on DVD that aired as late as 2008.

Copyright Stamps

Here is some information about the copyright stamps on CBS Paramount Television shows:

  • 2006-2009: Copyright © [YEAR] by CBS Studios Inc. All Rights Reserved.
  • 2006-2009: Copyright © [YEAR] by CBS Broadcasting Inc. All Rights Reserved. (Used on the CSI: franchise.)

Paramount Television
CBS Productions
Spelling Television
CBS Paramount Television
CBS Television Distribution
CBS Television Studios
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