Moving Pictures

From the Audiovisual Identity Database, the motion graphics museum


Background

This is actress Demi Moore's production company.

Logo (October 20, 1995-May 2, 1997)


Visuals: 7 vertical rectangles (supposed to be film frames like in an old camera) fade in one by one on a black background. In the frames, a naked girl runs (or skips) across the screen on a sidewalk in what appears to be a swimming hall. Then, the words "MOVING PICTURES", in a gray font resembling Copperplate Gothic, slide to the left one letter at a time. The frames at the very left and the very right disappear, leaving five frames. A gray rectangle fades in place of "MOVING PICTURES", then the text fades in on the rectangle, now in black. The entire logo is in black and white.

Trivia: The frames are from plate 469 of the chronophotographic film series Animal Locomotion by Eadweard Muybridge.

Variants:

  • On If These Walls Could Talk, the logo is still.
  • An in-credit logo is used on Austin Powers: International Man of Mystery.

Technique: It seems to be a mix of live-action and CGI.

Audio: The sound of a film projector whirring, followed by a girl humming, then a calm six note theme with a synth chord at the end.

Audio Variants:

  • The still version has a held-out synth note accompanied by the sound of a film projector winding down.
  • The in-credit logo uses the closing theme of the film.

Availability: The animated version only appeared at the end of Now and Then.

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