Warner Bros. Discovery

From the Audiovisual Identity Database, the motion graphics museum



Background

In May 2021, AT&T announced that it had proposed to spin-off WarnerMedia and merge it with Discovery, Inc. to form a single company Warner Bros. Discovery as a successor to WarnerMedia, Time Inc., Turner Broadcasting System/Turner Entertainment, Kinney National Company, Discovery, Inc./Discovery Networks, Discovery Holding Company and Scripps Networks Interactive, under Discovery's CEO David Zaslav. In December 2021, it was announced that the deal was approved by the European Commission and the merger was completed by April 8, 2022. The company's previous assets included Time Inc., Time-Life, TW Telecom, AOL, Time Warner Cable, AOL Time Warner Book Group, and Warner Music Group; these operations were either sold to others or spun off as independent companies.

The company quickly gained infamy for cancelling projects and removing many HBO Max (now known simply as Max) shows as cost-cutting on residuals (or tax deduction), most infamously projects that were completed (or near completion) but will never release for tax purposes like Coyote vs. Acme.

Logo (April 8, 2022-)


Visuals: On a dark blue background surrounded by purple and blue lines, a golden WB shield draws itself. The interior, in a gradient using the same color as the lines then follows. The text "WARNER BROS. DISCOVERY" (set in a font called Geograph Medium) in white then slides in beside the shield. A line composed of various shades of blue then spins around the shield's border, and the logo animates in reverse.

Variants:

  • On the company's homepage, the lines are absent. The logo then shrinks into the bottom-left corner and transforms into the print form in white. Then, the background changes to pictures of the company's shows in different galleries. After this happens, the print logo moves to the middle, creating a spiral pattern. Then, it loops.
  • There is a variant where the logo animates as usual, but the logo does not animate back and the squares turn into different colored shades.
  • 16:9, square and vertical versions of this logo exist.
  • An alternate version of the variant above also exists. There is the start of the logo, minus the shield forming. The following text (set in Beatrice) appears:
One mission.
One global team.
Our story starts now.
The text fades in one-by-one. Underneath all the text, the shield animates as usual, with the company name sliding down underneath it, in stacked form. The squares then form the second part of the sequence, also featuring the stacked version of the logo, but centered and larger. The sequence again repeats as it zooms in slowly.
  • A white background version exists, where the WB shield, this time without the gradient zooms out and the company name slides in black in beside it. This variant also has a black background version, in which the company name can be white.
  • A print version exists.
  • An in-credit version exists.
  • On newer episodes of Aussie Gold Hunters, the word "Produced in association with Warner Bros. Discovery" is seen below.

Technique: Digital 2D animation. This logo was designed by Chermayeff & Geismar & Haviv of New York.

Audio: None or the closing theme.

Availability:

  • Seen on the company's website and social media accounts, and later seen on the seventeenth and final season of The Rachael Ray Show, replacing the Discovery Networks logo.
  • Also seen on Los Mariachis, Guy Montgomery's Guy Mont-Spelling Bee, Aussie Gold Hunters and other shows.

External Links

WarnerMedia
Discovery, Inc.
Warner Bros. Discovery