Paramount Stations Group

From the Audiovisual Identity Database, the motion graphics museum


Background

The Paramount Stations Group was a company that controlled a group of American broadcast television stations. It was formed in 1991 when Paramount Communications (the then-current owner of Paramount Pictures) bought the last remaining investment of the American media company TVX Broadcast Group. By 1994, Viacom bought and took control of Paramount, adding stations they owned to the group. On January 16, 1995, Viacom in a joint venture with Chris-Craft Industries, launched the United Paramount Network (UPN), with many of its stations becoming affiliates of the network. After about five years of obtaining and selling off television stations, PSG bought Chris-Craft's stake in UPN, leading up to Chris-Craft's depature from broadcasting. On May 24, 2000, PSG was folded and renamed to "Viacom Television Stations Group" after Viacom merged with CBS, also combining both companies' stations together. Following Viacom splitting to two companies (the post-2006 Viacom, and the "old" Viacom becoming "CBS Corporation", later "ViacomCBS" and now "Paramount Global") in 2005, the company was renamed to "CBS Television Stations" on January 3, 2006.

Logo (1998?-2000)


Visuals: On a sky background with moving clouds is the Paramount mountain from the 1986 movie logo and the words "Paramount Stations Group Inc." in its trademark font below. The Paramount print logo, a long blue line under it, and the stars in their near-circle formation zoom in from the center of the mountain. As this happens, the background starts fading to black, the blue line grows longer, and the stars circle around the logo and come to their spots around the blue circle. Once the logo forms, the copyright stamp "© [YEAR] PARAMOUNT STATIONS GROUP, INC." fades in below the company name and both the circle and the line shine.

Variants:

  • A variant exists where the background is black and the name fades in with the copyright stamp once the print logo finishes forming. This can be seen on a few episodes of The Teen Files.
  • The copyright stamp may be in a different font.
  • Sometimes, there's no copyright stamp underneath the logo.

Technique: CGI.

Audio: The 1989 "distorted" version of the 1987 Paramount Television fanfare. Sometimes, the fanfare fades in, partially cutting out the first note.

Availability: Can be seen on The Teen Files series and the 1999 documentary Scared Straight! 20 Years Later.

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