United Artists Broadcasting

From the Audiovisual Identity Database, the motion graphics museum


Background

United Artists owned and operated two television stations between 1968 and 1977. Legal IDs for the company would typically say "United Artists Broadcasting: an entertainment service of Transamerica Corporation.", along with the Transamerica T logo. UAB/Transamerica would exit the broadcasting business in 1977 following the sale of WUAB to the Gaylord Broadcasting Company.

ID (September 15, 1968-1977)

Visuals: There is the text "Unıted Artısts Broadcastıng" in the same font as the text in the film logo zooming in and arranging itself at the bottom of the screen. Then, two sets of blue lines move upward and outward to form the Transamerica T "Flower".

Technique: 2D animation.

Audio: Just a man saying "United Artists Broadcasting: An entertainment service of Transamerica Corporation."

Availability: It was only used as an ID for various United Artists-owned stations, such as WUAB in Cleveland, Ohio.


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