Shangri-La Entertainment

From the Audiovisual Identity Database, the motion graphics museum


Shangri-La Entertainment is an film production company established in 2000 by Steve Bing and Adam Rifkin, which is headquartered in Los Angeles, California and owned by the organization Shangri-La Business Group. As of 2020, the fate of the company is left in limbo due to Steve Bing's death.

1st Logo (November 2001)

Visuals: On a black background, there is a boxed image of a lake with a golden building floating on it, surrounded by dark blue mountains and palm trees behind. Underneath the photo is "SHANGRI-LA ENTERTAINMENT" with the latter word in spaced-out letters.

Trivia: This was designed by Rod Dyer Design.

Technique: A still, digital graphic.

Audio: None.

Availability: Seen on their first film, Night of the Golden Eagle.

2nd Logo (January 30, 2004-November 23, 2016)

Visuals: On a black background, there is a green palm tree with the company name in the same fashion as before in an orange color.


  • On the promos for For Your Consideration (despite the 4th logo being used on the film itself), the palm tree is colored blue.
  • On The Polar Express, the logo is metallic golden and covered with snow and icicles.
  • Starting in 2012, the palm tree is lime green with an registered symbol next to it in the same color. The text is in a gray color. Sometimes appears with a white background.
  • An white, in-credit version exists on Hotel Noir.

Technique: A still, digital graphic.

Audio: The opening/closing theme of the film.

Availability: Can be seen on films from the era, with the last film to use this being the end of Rules Don't Apply. It does not appear on Rock the Kasbah, despite the print logo being seen on promotional material.

3rd Logo (November 9, 2005)

Visuals: Unknown, but the logo consists of the silver words with the same font.

Technique: Unknown.

Audio: None.

Availability: Seen on Sierra Leone's Refugee All Stars.

4th Logo (December 15, 2005-November 17, 2006)

Visuals: The screen travels through snow on some rocky mountains covered in them at first. The snow is then cleared as the camera rotates to reveal a large opening with many more mountains in the same fashion, with a Chinese-like temple setting at the bottom, complete with waterfalls, a river and a bridge connecting to the temple. The company name wipes in with a lens flare, in a metallic sky blue color as the screen fades to black shortly after before fading out.

Variant: A still version exists.

Technique: CGI.

Audio: Starts off with wind sounds, which then changes to birds chirping when the camera reveals the temple. A majestic synth theme plays throughout as the name forms, ending with what appears to be an eagle cawing just before the screen fades to black. The still version is silent.

Availability: It's seen on three films: Looking for Comedy in the Muslim World, Neil Young: Heart of Gold, and For Your Consideration, although the promos for the third title use the 2nd logo.

5th Logo (April 29, 2007-April 4, 2008)

Visuals: On a black background as the screen fades in, the camera pans through some palm trees, as we then see an Asian-like temple setting with two cherry blossom trees in front and a lake with several rocks; complete with a rocky mountain setting in the foreground and several trees nearby, while clouds move in the horizon. The camera pans up as the sky gets a slightly white tint as we then see the company name in metallic silver fade in while the screen fades to black. The text shines a bit before fading out.

Trivia: The logo is similar to the first and fourth logos, both having a building and a mountain range as a focus.


  • On Beowulf, after the logo completes, it turns gold and transitions to the opening scene.
    • At the end of said film, the design from the second logo is used, albeit in silver.

Technique: CGI.

Audio: A calming flute tune, none or the opening theme of the film.

Availability: Seen on Pete Seeger: The Power of Song, CSNY/Deja Vu, Beowulf, and Shine a Light.
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