Taft Entertainment Pictures

From the Audiovisual Identity Database, the motion graphics museum


Background

In 1980, Taft Broadcasting acquired Sunn Classic Pictures and two additional Schick divisions. Sunn Classic Pictures was reincorporated as Taft International Pictures after the purchase, although the former studio continued to exist through 1987, when this studio folded. Paramount Pictures owns the studio's films via Republic Pictures (and is copyrighted to Melange Pictures LLC, a holding company created by Paramount for copyright purposes on the Republic library) and CBS Studios owns the television output through Spelling Television.

1st Logo (January 30, 1981-1987)


Visuals: On a starry background, there is an orange light streak, then the light streak turns at the left and a bronze swirling star (also used for the 1979 Hanna-Barbera Productions logo, which was owned by Taft at the time) emblem appears. Then the words:

TAFT--------------
INTERNATIONAL
PICTURES--------

appear on the right in a futuristic font.

Variant: On The Capture of Grizzly Adams, the byline "TAFT ENTERTAINMENT COMPANY" appears in gold in a 2D version in Denmark font and the background is blue.

Technique: A combination of backlit and traditional cel animation, animated by Hanna-Barbera.

Audio: A majestic fanfare that was one of the many fanfares from the 1974 Sunn Classic Pictures logo.

Audio Variant: In The Capture of Grizzly Adams variant, there is a five-note trumpet fanfare sounding similar to the second WQED logo.

Availability: Still preserved on current prints of The Boogens after the Paramount Pictures logo and The Capture of Grizzly Addams, the latter which was kept on the Decades network on a 2017 airing (which is then followed by the 1979 variant of the 1974 Worldvision Enterprises logo).

2nd Logo (February 6-December 18, 1987)


Visuals: There is a diagonal bar flashing at the middle of the screen on a black background. Then the text "TAFT ENTERTAINMENT PICTURES" slides from the center to the left, and the text "KEITH BARISH PRODUCTIONS" slides from the middle to the right. "PRESENTS" fades in below.

Variant: There is a variant on which "TAFT" and "KEITH BARISH" slide first, and then "ENTERTAINMENT PICTURES" and "PRODUCTIONS". This is known to appear on The Running Man.

Technique: Computer animation.

Audio: Some whoosh sound effects and a synth chord.

Availability: Seen on The Running Man, The Monster Squad, Light of Day and Ironweed.


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