Moviestore Entertainment

From the Audiovisual Identity Database, the motion graphics museum


1st Logo (1981-1988)

Visuals: On a black background, a red star forms up the neon text "THE MOVIE STORE" with "THE" smaller than the other words. The star then draws a rounded rectangle border to surround the text, followed by a underline formed by 2 stars. The logo shines a bit as well.

Variants:

  • On some films, such as Free Ride and Meatballs III: Summer Job, the logo appears on a more bluish background.
  • On the trailer for Into the Fire, it skips the forming of the logo.

Technique: Motion-controlled animation.

Audio: A synth chord with clicks, scritch-scratching noises, and a menacing-sounding orchestral portion.

Availability:

  • Check old VHS releases of films for this logo as some of their films were released under the Vestron, Lightning, IVE, and Cineplex Odeon Home Video labels, among others.
  • One of the most successful films to have this logo was Jackals (1986) (a.k.a. American Justice). Other movies that have this logo are Happy Hour (a.k.a. Sour Grapes) (Though it's missing from the Canadian Cineplex Odeon VHS, oddly), The Outing (a.k.a. The Lamp) (North American VHS only), Free Ride, Meatballs III: Summer Job (Current prints use the Manson International logo instead), After School, and The Offspring (AKA: From a Whisper to a Scream) (North American VHS only).
  • On newer prints of some of these films, it has been either removed altogether or plastered by the MGM logo due to many of those films being part of the Manson International library, which MGM owns through Orion.
  • It is preserved on the Scorpion Releasing Blu-Ray of Too Scared to Scream.
  • It is unknown if this logo was seen on theatrical prints of Into the Fire or Appointment with Fear (The IVE VHS uses the Manson International logo instead, while the Vestron Video VHS of the former film omits this logo entirely).

2nd Logo (1989-1993)

Visuals: On a black background, 8 lines in the shape of triangles slide in, with the colors being purple, pink, and orange-red seguing into each other, and zoom out to reveal a box shape. The colored lines fade out and shiny navy blue or silver lines fade into the negative spaces as the shiny text "MOVIESTORE" in the Elephant font and also in either silver or navy blue is revealed. A triangle, in either of the aforementioned colors, comes down onto the box and shines the lines of the previous box as a purple streak wipes in "E N T E R T A I N M E N T" in the same colors as mentioned before. The triangle happens to become segmented and dual-toned.

Technique: 2D computer animation.

Audio: Either new age music or a more triumphant-sounding fanfare. Sometimes, it is silent or has background noise/music playing over it.

Availability: Appears on Ski School (including the Olive Films DVD), Dream Rider (The British First Independent Video release. It's also intact on the 2005 Sterling Entertainment DVD), Beyond the Stars, Blood Nasty (Cineplex Odeon VHS), Love Bites, Meet the Hollowheads, Conflict of Interest, Nobody's Perfect (Not the DVD), and Meatballs 4. It's skipped on the U.S. Republic Pictures VHS of the 1988 film Another Chance (released to U.S. theatres by Moviestore in 1989) but the Canadian Cineplex Odeon VHS retains it.

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