Alloy Entertainment

Credits

Descriptions by
Silversword55, EnormousRat, Shadeed A. Kelly and Sov

Captures by
SubparMario63 and Sov

Editions by
Operaghost, SubparMario63, Sov and TheRealMarcel2000

Video captures courtesy of
Broken Saw and ifrequire

Background

Alloy Entertainment (formerly Daniel Weiss Associates and 17th Street Productions) is a book packaging and television production company known for producing Gossip Girl (both the TV series, and the book series), founded in 1996. On June 11, 2012, Warner Bros. Television acquired the company.

1st Logo (September 19, 2007-March 31, 2022)

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Visuals: On a gray and white gradient background, there is the dark blue text "alloyentertainment" in Century Gothic Bold with a reflection below it. Above the text, there is a four-leaf clover, also in dark blue, with the top left leaf as an outline. The logo shines as the background fades to full white.

Variants:

• A still version exists.
• On Significant Mother, the background is white for the entire duration of the logo.

Technique: CGI.

Audio: None, a shining sound, or the end theme.

Availability: Seen on shows like Gossip Girl, The Vampire Diaries, Pretty Little Liars, How to Rock, The 100, The Originals, and Legacies. It was also seen on the Disney Channel Original Movie Frenemies.

2nd Logo (August 7, 2020-)

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Visuals: On a light blue and white gradient background, various layers of the four-leaf clover logo in blue zoom out and rotate. Once the clover is almost finished forming, the company name from before rotates in letter-by-letter below, with a shadow forming below them.

Variants:

• A short version that starts when the text rotates in exists. The clover is already formed here.
• On You Are So Not Invited to My Bat Mitzvah, the logo is on a black background.
• At the end of Tarot, the print logo is seen.

Technique: CGI.

Audio: None or the opening/closing theme of the movie/show.

Audio Variant: On You Are So Not Invited to My Bat Mitzvah, a synth theme composed by Este Haim and Amanda Yamate is heard.

Availability: It was first seen on the movie Work It (2020) and later appeared on Gossip Girl (2021), season 3 of You, season 4 of Legacies (starting with episode 16), Pretty Little Liars: Original Sin, Purple Hearts, You Are So Not Invited to My Bat Mitzvah, and Tarot.