Original Media

From the Audiovisual Identity Database, the motion graphics museum


Original Media was an American production company founded in 2002 by Charlie Corwin and Clara Markowicz. it was a subsidiary of Endemol USA. The company has produced feature films, reality television, scripted television and digital programming. Some of its television series include Miami Ink and its spinoffs LA Ink and NY Ink. The Rachel Zoe Project, The Gayle King Show, Storm Chasers, Dual Survival, BBQ Pitmasters, Swamp People, King of Dirt, Be Good Johnny Weir and The Philanthropist. In 2017, Endemol Shine North America merged Original Media with True Entertainment to form Truly Original.

1st Logo (2008-March 6, 2012)

Visuals: On a black background, there is static in a TV box, then it cuts to an animated boombox. The company name comes in through the speaker and the Endemol byline fades in.


  • Still and bylineless versions exist.
  • Sometimes, the static is absent.

Technique: CGI.

Audio: Radio static, followed by a humming noise.

Audio Variants:

  • Sometimes, the logo is silent.
  • In the later years, there is a "THUD" sound followed by a hip-hop theme with a robotic voice singing "Whoa, original!".

Availability: Unknown. [Examples?]

2nd Logo (February 1, 2012-2017)

Visuals: There is a boombox falling down. The text "ORIGINAL MEDIA" appears via a bounce effect when the boombox starts playing music, then it quickly zooms in.

Technique: 2D effects.

Audio: Same as the later version of the previous logo's music.

Availability: Unknown. [Examples?]

Original Media
Truly Original
Cookies help us deliver our services. By using our services, you agree to our use of cookies.