Olympic Broadcasting Services

From the Audiovisual Identity Database, the motion graphics museum



Background

Olympic Broadcasting Services (OBS) is the Spanish-based host broadcaster organization for all Olympic Games, Olympic Winter Games, Paralympic Games, Paralympic Winter Games and Youth Olympic Games. While the company started operations in 2001, a logo would be introduced during the Olympic Winter Games Vancouver 2010. For all Games prior to Vancouver 2010, these roles were served by ISB, Athens Olympic Broadcasting, Torino Olympic Broadcasting Organisation and Beijing Olympic Broadcasting respectively.



1st Logo (February 12-March 21, 2010)


Visuals: There is a woman figure skating while the colors of the Olympic Rings form before her. Later, a male team plays hockey while the two streaks circle around them. Then, there is a woman looking at the screen while two people do snowboarding. Afterwards, the yellow streak swoosh through a building while a pair of skaters dance. Then there are some speed skaters while two skiers are skiing in the background. Then there is a biathlete ready to shoot, followed by a bobsled and later a skier, a snowboarder and a ski jumper atop BC Place. Finally, the streaks form the Olympic Rings and the OBS logo.

Variant: A variant used for the Winter Paralympics featuring different footage and people playing Winter Paralympic sports is also used.

Technique: A mix of live-action and CGI.

Audio: Beautiful music, produced by Sitting Duck Music and Media Ltd. and composed by Rob May and Simon Hill.

Availability: Seen on broadcasts of the Olympic and Paralympic Winter Games Vancouver 2010.

2nd Logo (August 14-26, 2010)


Visuals: There is a baby trying to match the cubes into the shape of the Olympic Rings. Then, the baby matches the rings printed on his body with his cubes. He is later lifted up and spins. Footage of several athletes doing Youth Olympic sports such as artistic gymnastics, weightlifting, baseball and archery are later shown in the background of several Singaporean landmarks. It zooms later into the right island when we see the Youth Olympics ensing in magenta, with the Olympic Rings on the left and the YOG DNA wordmark (used until 2017) with the motto "The Spirit of the Youth Olympic Games" with footage on the bottom. Then, a girl later jumps while the scenery changes to some Singaporean buildings while a purple ribbon circles through them. Then, a boy jumps into the water and the scenery changes to some people doing Olympic sailing until a aircraft flies into the screen and then, a metro car appears with a woman on top while the Youth Olympics ensign appears on the right alongside footage. Then, there is another scenery with children playing boxing and fencing respectively. Then it finally cuts to nighttime with the Singaporean skyline alongside footage of basketball and swimming respectively with the Youth Olympic ensign on the top right corner. Then is the baby from before holding the Youth Olympic ensign in blue before it fades into the OBS logo with the words "1st Youth Olympic Games" on the middle.

Technique: A mix of CGI, live-action footage and traditional animation.

Audio: A trumpet-sounding fanfare.

Availability: Seen on broadcasts of the Youth Olympic Games Singapore 2010.

3rd Logo (January 13-22, 2012)


Visuals: There is a boy jumping from what resembles Bergisel Ski Jump. He later switches from ski jumping to snowboarding, skeleton, luge and bobsled. While he is on the bobsled, a girl accompanies him while the two kids play hockey on some Innsbruck landmarks before they speed-skate until they do figure skating. After the pair strike a pose, the background changes from the Innsbruck 2012 look to white while the pair disappears and the OBS logo appears. The Youth Olympic ensign later appears in magenta.

Technique: CGI.

Audio: Rock music.

Availability: Seen on broadcasts of the Winter Youth Olympic Games Innsbruck 2012.

4th Logo (July 27-September 9, 2012)

Visuals: The logo starts with shadows of London landmarks while a man throws a discus. Then, the scenery later changes to two men weightlifting and running followed by a woman jumping and two people playing boxing. Later, there is a woman doing biathlon. Then, there is a horse and a woman doing the high jump and later, a man doing pommel horse before he stands on the grind rails. Then we see a group running and a woman throwing a javelin. Then, it cuts to two men fencing and a man jumping. Then, there is a woman ready to shoot and later, two men in bikes followed by a woman doing rhythmic gymnastics and a man kicking a soccer ball, two men diving into a pool, a woman doing long jump and a man doing tennis, three men doing basketball, two men doing judo and finally is woman ready to shoot her arrow. She briefly looks at us while it later cuts into a silhouette of London while the London Eye is colored in black with swooshes of red, green, and yellow. The Eye later forms the OBS logo.

Variant: A variant used for the Paralympics featuring different animations and footage of people playing Paralympic sports is also used.

Technique: A mix of 2D with live-action footage.

Audio: Possibly electronic music.

Availability: Seen on broadcasts of the Olympic and Paralympic Games London 2012.

5th Logo (February 7-March 16, 2014)


Visuals: The logo starts with footage a man skiing on a circle with flames, then it changes to footage of a man ski jumping and later changes to some men speed skating and later, a hockey team. Then, the screen cuts into a few bobsleds while a skeleton racer and a biathlete appear later on. After he shoots, there is a circle with loops of a woman doing figure skating until the circle fades into the outside of a mountain before it forms the OBS logo.

Variant: A variant used for the Winter Paralympics featuring different footage of people playing Winter Paralympic sports is also used.

Technique: A mix of 2D and CGI animation with live-action footage.

Audio: Epic orchestral music.

Availability: Seen on broadcasts of the Olympic and Paralympic Winter Games Sochi 2014.

6th Logo (August 16-28, 2014)


Visuals: There is a person doing a hammer throw, the person later throws the hammer while streaks of fire appear and cuts to two people rowing and then, three people doing volleyball. Then we see another person diving through the lake. Then we see a man playing golf while a woman jumps and hits the ball. Then, it cuts into a few other persons doing certain Olympic sports while it zooms into a tunnel. After that, there is a silhouette of Nanjing with the Nanjing Olympic Sports Centre in the background while two men play several other Olympic sports while the Nanjing 2014 logo appears on the bottom of the full city silhouette. A gong sound is later heard as it changes to the OBS logo.

Technique: CGI.

Audio: Superior orchestral music.

Availability: Seen on broadcasts of the Youth Olympic Games Nanjing 2014.

7th Logo (February 12-21, 2016)


Visuals: There is a flame lighting up, then it cuts to some shots of the city filmed prior to the Games such as a mountain with the Youth Olympics ensign on the left and the Lillehammer 1994 torch relay pictogram. Then, the Lillehammer 2016 logo is formed on a black background while a man snowboarding could be seen leaping out of the 0. The snowboarder moves a bit until it cuts into a man skiing. Then it cuts again to two people doing luge and bobsled. Then it fades into footage of athletes while people do certain Winter Olympic sports. Then it cuts to footage of certain people doing ski jumping. Then, it fades into space as we see a swirl while it lates cuts to two curling stones hitting itself and then there is footage of a woman doing figure skating. Then it cuts into space again seeing a man doing hockey before he hits his puck to reveal the Lillehammer 2016 logo. The puck later zooms in to reveal the OBS logo.

Technique: A mix of CGI and live-action footage.

Audio: Electronic/EDM music.

Availability: Seen on broadcasts of the Winter Youth Olympic Games Lillehammer 2016.

8th Logo (August 5-September 18, 2016)


Visuals: There is the Christ the Redeemer statue as the sun rises and the sky turns from grey to blue. Then, it cuts to a shot of the city as the sun continues to rise. Then, there are three men running and we later see another man jumping while the audience cheers at the bottom. Then, some BMX bikes roll across a curve while we later see a man throwing a rugby ball and two people fencing. Then we later see a woman diving with four canoes in the background. Then, there is another shot of the audience. Then, there are two women doing swimming and volleyball respectively before we see a man throwing a javelin and two people playing basketball. Then we see a man aiming using his bow and a woman doing rhythmic gymnastics. Finally, there are two men playing golf and football respectively, and then another man using gymnastic rings before the colorful background fades into white to reveal the OBS logo.

Variants:

  • On certain broadcaster idents, the Rio 2016 logo and the logo of the broadcaster are used instead.
  • A variation for the Paralympic Games also exists with animations of people doing Paralympic sports shown.

Technique: Traditional digital animation in the style of the Rio 2016 colors.

Audio: Upbeat music.

Availability: Seen on broadcasts of the Olympic and Paralympic Games Rio 2016.

9th Logo (February 9-March 18, 2018)


Visuals: There is a view of the now-demolished PyeongChang Olympic Stadium and the Alpensia Ski Jumping Centre, before it cuts into a few skiers skiing on a field. Then, it later cuts into a speed skater which later turns into a figure skater and then into a skier which moves through the snow and then into a jumping skier. Then we see a snowboarder jumping alongside the skier. Then, there is a biathlete ready to aim, then it morphs into a hockey player which hits the puck. The puck later reveals a bobsled, a skeleton racer and a luger. The skeleton racer and luger later clear the way for the bobsled to run into the screen to reveal the OBS logo.

Variants:

  • A variation is also used for host network SBS, after the hockey player hits the puck, it turns into the PyeongChang 2018 medal it spins until the logo for SBS' Winter Olympic coverage is shown.
  • A variation for the Paralympic Games also exists with the animations being replaced with Winter Paralympic sports. Also, the OBS logo appears after the hockey player hits the puck.

Technique: CGI.

Audio: Traditional Korean music

Availability: Seen on broadcasts of the Olympic and Paralympic Winter Games PyeongChang 2018.

10th Logo (October 6-18, 2018)


Visuals: There is the Sun of May being colored, alongside a streak of blue color. Then, it pans down to reveal a boxer and later moves to the street when a boy is ready to kick the soccer ball. After he kicks the soccer ball, the ball is later received to a girl playing tennis. She later hits the tennis ball to the screen, to reveal some roller skaters and a diver in a ancient building. Later, there is a weightlifter and a boy playing basketball. Before zooming out to reveal two fencers fencing on the Puente de La Mujer alongside sihoulettes of people playing esquestrian and braking respectively. Then we see a woman hitting a volleyball while an archer holding his arrow before releasing it. Silouhettes of other sports such as BMX, golf, badminton and beach handball are later seen while a man and later holds a rugby ball. Silouhettes of the gymnastics events are shown before the girl's hoop turns into a white circle revealing the Buenos Aires 2018 logo.

Technique: A mix of traditional animation with live-action footage.

Audio: Electronic music.

Availability: Seen on broadcasts of the Youth Olympic Games Buenos Aires 2018.

11th Logo (January 9-22, 2020)


Visuals: There is a shot of the alps. It later zooms into one of the mountains to reveal a skier. The skier later slides down the mountain with another skier before they jump. Then it pans left to reveal two snowboarders and later into a bobsled, a skeleton racer and a luger. Then, the scene changes to a stadium with a hockey player ready to hit the puck to reveal a biathlete. The biathlete's rifle later zooms to reveal a variety of people skating while we go up the clouds to reveal some curling stones with figure skaters on top. Then, it later zooms from the Lausanne Cathedral and into the entrance to the Olympic Museum. The museum's doors later open to reveal the Lausanne 2020 logo.

Technique: A mix of CGI animation with live-action.

Audio: Possibly electronic music.

Availability: Seen on broadcasts of the Winter Youth Olympic Games Lausanne 2020.

12th Logo (July 23-September 5, 2021)


Visuals: There is a shrine entrance before later seeing a beautiful landscape with a bullet train speeding and two boys sitting on rocks. Then is the bullet train as the camera moves to reveal a passenger using his phone to watch the action. Then, the screen zooms into the passenger's phone screen to some people participating in a marathon. Then, we later see two rock climbers climbing as fast as they can to hit the button. Atop the building is some swimmers swimming. We later cut to Odaiba Marine Park when we see a giant barge holding the Olympic Rings while there are some athletes playing beach volleyball and rowing. We later cut back into the city and see other athletes playing fencing and 3x3 basketball. After the man scores, the basketball turns into a badminton birdie, a rugby ball, a discus before it explodes to reveal some athletes running while jumping the hurdles. Later, there are holograms of other sports before seeing a man doing the high vault as well as more holograms of the Olympic sports. Finally, a BMX racer turns into a skateboarder and a surfer while a woman spins on a bar connected by two buildings before it pans to outside of New National Stadium while the OBS logo is shown atop of Mt Fuji.

Variant: A variation for the Paralympic Games also exists with the animations being replaced with ones used in the Paralympic Games.

Technique: CGI.

Audio: An incredible mix of traditional Japanese instruments with electronic beats.

Availability: Seen on broadcasts of the Olympic and Paralympic Games Tokyo 2020 (which was delayed from its intended year to 2021 due to the COVID-19 pandemic).

13th Logo (February 4-March 13, 2022)


Visuals: As the sun rises is the Great Wall and some skiers sking through a forest. Then, the screen cuts into another skier going downhill while he covers the screen with snow to reveal a biathlete. The biathlete later shoots at the screen to reveal a skier jumping from Yanqing National Alpine Ski Centre. Then, a view of the Beijing skyline is shown and later zooms into a freestyle skier. Later, it cuts to a bobsled, a luge and a skeleton racer while the speed skater appears after that. We later zoom out to see a pair doing figure skating while a man launches a curling stone. It later pans to a team playing hockey outside of Olympic Green with the National Aquatics Center on the left and the National Stadium on the right. The hockey player shoots the puck to the goalie. The golie pans to a shirt wore by another snowboarder. The snowboarder does some tricks while he lands at a mountain with the rest of the group as they look into Olympic Green. The OBS logo later appears.

Variant: For the Winter Paralympic Games, the animations are replaced with ones for Winter Paralympic sports. Also, the animation is shorter.

Technique: CGI.

Audio: A mix of Chinese instruments, electronic beats and violin instruments.

Availability: Seen on broadcasts of the Olympic and Paralympic Winter Games Beijing 2022.

14th Logo (January 19-February 1, 2024)


Visuals: There is the Youth Olympic Games wordmark appearing on a blue background, the logo zooms out to reveal five speed skaters. The skaters split as they move into two separate tracks. Then, the screen tilts to reveal a bobsled and another group of skaters before later shifting to some skeleton and luge riders, some ski jumpers, a figure skater, some biathletes, some curling stones, some skiers jumping and some skiers skiing before finally cutting to a ice hockey match. The hockey player hits the puck to aim at the scoring net. The net zooms out, to reveal the Gangwon 2024 logo.

Technique: CGI.

Audio: Gentle rock music.

Availability: Seen on broadcasts of the Winter Youth Olympic Games Gangwon 2024.