From the Audiovisual Identity Database, the motion graphics museum


Lean-M (known as Lean-TV until 2004) is a Russian-based television production company founded in 2000 by Timur Weinstein and Oleg Osipov. On February 8, 2007, Sony Pictures Television acquired a 51% stake in Lean-M. On April 13, 2009, SPT acquired another 16%, and in 2010, SPT acquired the remainder. On June 6, 2022, Lean-M became a subsidiary of JVM Holding (a company established by Vladimir Utin, Mikhail Rossolko and Yulia Bikkulova).

1st Logo (August 23, 2004-December 27, 2005)

Visuals: In a white square with a black inner outline is the black word "ЛЕАН" (which became bolder in 2005) with a red triangle on the bottom of "Л", which is placed below "продюсерский центр". The triangle is connected to a red line which connects to a black square with "tV" ("М" since 2005).

Technique: A still, digital graphic.

Audio: The closing theme of the show.

Availability: Seen on the first 5 seasons of Soldiers and the second season of Afromoskvich.

2nd Logo (August 16, 2005-March 24, 2023)

Visuals: On a black background, a glowing orange cardiogram line is drawn in and "ЛеанМ", in a scraggly angular handwritten font, wipes in. At the same time, a two-colored rectangle bar extends below, consisting of a gray part with the words "продюсерский центр" in black and an orange part with "ЛЕАН-М" in white. Then the logo ripples, blurs and shrinks horizontally, and "представляют" wipes in from the left and shines.


  • On Tourists, the "представляют" part is set in a different font.
  • When the logo appears after the end credits, the "представляют" part is cut out.
  • At the end of the Russian adaptation of Everybody Loves Raymond named Voroniny and the Russian adaptation of The King of Queens named Newlyweds, the logo glitches and distorts than usual. This variant only appears on earlier episodes; later episodes have the normal logo.
  • On Счастливы вместе, Бухта Глубокая, and the Russian adaptation of Full House, the logo is in warp-speed.

Technique: 2D CGI animation.

Audio: An electronic screeching sound, followed by an array of laser zaps and a downtempo tune composed by Oleg Litvishko.

Audio Variants:

  • On earlier episodes of Voroniny, the last second of the theme is cut off.
  • A silent version exists, which was seen on the Russian adaptation of Full House.


  • First seen on Туристы, the 6th season of Солдаты and the 2nd season of Студенты. Later, it was seen on several Russian sitcom shows and movies, including the long-running show Воронины.
  • It was also used on their website in 2007 on the "intro page" where you could select between visiting the "viewer's portal" or the corporate website of the Lean-M company itself.
  • From 2010 to 2022, the logo was usually followed by the SPT logo (and since 2016 by the Sony-SPT combo) when being placed after the ending credits. This combo can be seen on later episodes of Voroniny and on Шифр.
  • Most of the current Lean-M productions have an in-credit mention instead, however, the logo was spotted at the beginning of their current TV productions made for NTV: Чужая стая, Бухта Глубокая and Криминальный доктор.

3rd Logo (January 17, 2008-May 17, 2012?)

Visuals: On a black background, there is a small light ping on the left pulsating. When the long beep is heard, the light becomes a cardiogram line as a straight line, then the heartbeat monitor draws almost identical zig-zags like in the first logo; on the third time, the line forms the word "ЛеанМ", in a glowing ghostly white, but less grungy and smoother font, and the two-colored rectangle from the previous logo, also with a ghostly white glow, appears. Once they fade out, the word "ЛеанМ" suddenly reappears instead of "представляет", but larger. After a few seconds, the name fades out quickly, ending the logo.

Variant: A short version with the full logo already formed was seen on some of the trailers of their movies.

Technique: 2D computer animation.

Audio: A series of high-pitched beeps from a cardiogram with deep ambient sounds in the background, a longer beep representing a flatline, a camera flash sound for each time the heart monitor drawing zig-zags, a mish-mash of a fiery whoosh, an electricity zap and another whoosh during the appearance of "ЛеанМ", an ambient drone accompanied by another beeps from a cardiogram, a very loud explosion, a la the 1st Epic Music Video logo, when "ЛеанМ" reappears and the sound of a woman breathing.

Availability: Appeared at the beginning of После жизни (2008) and Человек, который знал всё (2009) (both the movies and the trailers), as well as on the first 2009 trailer to Если бы да кабы (2012) (it's unknown if it appeared on the movie itself however).

4th Logo (October 1, 2022-)

Visuals: Starting from an orange background, the screen backs out to reveal an orange cube with its rows twisting out, with a multitude row of sliding thick white bars masked inside the orange cube. The cube stops twisting to an invisible lateral face, which reveals the "ЛеанМ" script from before (which now looks smoother) in orange. The stacked white text "ПРОДЮСЕРСКИЙ ЦЕНТР" abruptly appears atop of the script in a glitched-out, spaced-out and RGB split effect that quickly decreases. The whole logo then shines as it zooms out a bit.

Technique: CGI animation.

Audio: A somber pounding synth theme that's followed by echoed descending pound notes and a light whoosh.

Availability: Appeared on the 4th season of Акушерка. Побочный эффект, Борщи, Мафия — дело семейное and later episodes of Чужая стая.
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