Broadway Video

From the Audiovisual Identity Database, the motion graphics museum


Background

Broadway Video is a media and production/distribution company founded in 1979 by Lorne Michaels. It is responsible for post-production work of Saturday Night Live. Besides SNL, the company has also produced 30 Rock, among other films and shows. It also held the rights to much of the pre-1974 Rankin/Bass library from 1988 to 1996 and all episodes of the 1959-61 Felix the Cat series being originally produced by Joe Oriolo Studios for Trans-Lux from 1990 until 2001 before they sold the rights to Golden Books Family Entertainment (now owned by NBCUniversal via DreamWorks Animation/DreamWorks Classics).


1st Logo (February 21, 1982-)


Visuals: Against a black background, a scene of a nighttime city (most likely Broadway in Manhattan, which references the logo's first word; colored as if green lights are shining on it) against a blue sky that reflects against a dark sea zooms back, revealing a gold ring decorated with the company name in neon blue. It spins once, and as the logo stops, a red "V"-shaped bolt of lightning crosses it (possibly references the abbreviation for the logo's final word). The bolt's left side is as high as the top of the screen, while the right stops in the circle, which covers part of the text. The text turns dark blue, as the neon trails off around the circle.

Variants:

  • A variant in which a white line comes in from the left and writes "presents" below in script exists.
  • A still version also exists.
  • In 2003, the logo was redone. The animation is comparably smoother than the original (as it was edited on video, not film). The font is also bolder, and the circle moves much quicker.
  • Sometimes on the original version, the words aren't in neon and there are no light trails.
  • A variant where the chryoned-in words "in association with" appears below the logo after it finishes also exists, which is seen on The Bugs Bunny/Looney Tunes All-Star 50th Anniversary.
  • On Simon and Garfunkel: The Concert in Central Park (the logo's first overall appearance), the logo is superimposed over the final shot of the film.
  • On Man Seeking Woman, Documentary Now, Mulaney, and the TV special Superman 50th Anniversary, copyright information appears below.
  • On Brother Nature, the logo fades into the movie's opening shot.
  • On Saturday Morning All Star Hits!, the logo is in 4:3 and videotaped like the show itself.
  • On the Saturday Night Live episode from December 17, 1988 (Melanie Griffith / Little Feat), snow falls throughout this and the 1986 NBC Productions logo.
  • On Late Night with Conan O'Brien, the logo is part of the show's split-screen credits, which appear at the right side of the screen.
  • On The Tonight Show Starring Jimmy Fallon and Late Night with Seth Meyers, the logo is part of the show's split-screen credits, which appear at the bottom of the screen, and it fades to the Universal Television logo.
  • On Saturday Night Live, the logo fades to a NBC Productions/Entertainment/Studios logo or the SNL Studios logo.
  • On Mapleworth Murders, the logo is next to the Sethmaker Shoemeyers Productions and Universal Television logo.

Technique: Cel animation for the original version, CGI for the remake.

Audio: None or the opening theme/end theme of the show/movie.

Audio Variants:

  • On the 1982 RCA Selectavision CED release of Saturday Night Live, Volume 2: Steve Martin/Richard Pryor, this is accompanied by a quick bongo theme at the end of each side.
  • Original airings use generic themes.

Availability:

  • Seen on Saturday Night Live episodes since November 1985 on NBC, Late Night with Conan O'Brien/Jimmy Fallon/Seth Meyers, The Tonight Show Starring Jimmy Fallon, and 30 Rock starting with "Audition Day".
  • It is also preserved on various DVD releases of The Kids in the Hall (as a home entertainment logo), and on original printings of the CBS TV special Frosty Returns and other Rankin-Bass specials on VHS from Family Home Entertainment released during the 1990s.
  • This logo began appearing on SNL home video releases in 1982, and was also applied to Comedy Central reruns of SNL seasons 6-10 (which had no logo at the end of their original network broadcasts), and select reruns of shows from 1975-1985 on NBC.
  • The logo can now be found at the end of each SNL episode from 1975-1980 on DVD, followed by the SNL Studios and NBC Enterprises logos, as well as other shows and movies from the company.
  • This logo is also intact at the end of an early 2000s print of Felix the Cat, which is then followed by the 2000 HIT Entertainment logo.

2nd Logo (October 11, 2006-October 29, 2009)


Visuals: On a black background, there is a black ring (lighter than the background) with the text surrounding it. Inside it is a stylized city skyline in white over a dark blue background. In the front of everything is a transparent "V" in light blue. This logo is the current print logo for the company since 2003.

Trivia: The stylized city skyline resembles the Rockefeller Center complex in New York, where the company operated.

Technique: A still, digital graphic.

Audio: None or the closing theme.

Availability: Seen on seasons 1-3 as well as the first 3 episodes of season 4 of 30 Rock.

  • It is also preserved on DVD releases of said show, as well as on the SNL special The Best of Mike Myers.

Unused Logos

1st Unused Logo (October 2003)


Visuals: Same as the first logo, but it's enhanced:

  • The green buildings are made of glass and with shading.
  • The circle moves slower.
  • The black background has a dark gray vignette on it.
  • The company name has the same font as the second logo and colored in black.

At the end, a simplistic, red "V" (similar to the second logo) flashes in, just like the original.

Trivia: The "V"-shaped bolt from the first logo is briefly seen when the simplistic "V" flashes in.

Variant: An alternate version exists, where the circle is dark bluish-black and the company name is in white.

Technique: CGI by Karen Stewart and Jamie Slomski at Design Lab.

Audio: None.

Availability: Can only be seen in the form of style frames on AFCG's website here.

2nd Unused Logo (October 2003)

Visuals: On a gray background, two pieces connect to form the Broadway Video logo from the second logo and the camera zooms out.

Technique: CGI by Karen Stewart and Jamie Slomski at Design Lab.

Audio: None.

Availability: Same as before.

3rd Unused Logo (October 2003)

Visuals: On a black background, electricity sparks while the logo is rotating. The electricity forms the letter "V" and the logo settles down. The finished result resembles the second logo.

Technique: CGI by Karen Stewart and Jamie Slomski at Design Lab.

Audio: None.

Availability: Same as the last two unused logos.
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