Marvel Knights

From the Audiovisual Identity Database, the motion graphics museum


Background

Marvel Knights is a sub-division of Marvel Studios that released films based on darker material and lesser-known characters, but the critical and financial failure of their only two theatrical films caused the label to go dormant outside of comic books and motion comics.

Logo (December 5, 2008-September 13, 2012?)


Visuals: This logo follows a similar concept as the regular Marvel logo. What is first shown are comic book pages getting ripped apart, as the camera zooms in. The comic book flipping starts to go faster as time progresses, until the camera zooms out. The set of text "MARVEL" and "KNIGHTS" zooms out over a black background, overlayed by numerous fading comic book pages. The text contains a noticeable glow. It then disappears to a cloud.

Variants:

  • On the first trailer for Thor & Loki: Blood Brothers, the logo is in CGI and made of stone, floating against a stormy sky backdrop. Here, it reads "MARVEL KNIGHTS ANIMATION" instead. Lightning flashes from the top left to the bottom center twice, before a third, bigger flash takes the whole screen and transitions to the Shout! Factory logo.
  • On the second trailer for the same film and its behind-the-scenes featurettes, as well as some prints of the 2010 Black Panther series by Titmouse, it is much like the normal variant, but starting with the zoom out and in warp-speed. The text reads "MARVEL KNIGHTS ANIMATION" again.
  • On Ghost Rider: Spirit of Vengeance, as with the logos of Columbia Pictures, Hyde Park Entertainment and Image Nation Abu Dhabi, the logo is sped up.

Technique: 2D computer animation. Like the main Marvel logo at the time, this was done by Prologue. It can be seen on their site.

Audio: The sounds of the pages flipping and the opening theme of the film.

Availability:

  • The standard logo appears in Punisher: War Zone and Ghost Rider: Spirit of Vengeance
  • The "ANIMATION" variants appear in Thor & Loki: Blood Brothers, its trailers, and the behind the scenes featurettes for the same project, as well as certain prints of the 2010 animated adaptation of Black Panther (other prints instead use the Marvel Animation logo).