The Guber-Peters Entertainment Company

From the Audiovisual Identity Database, the motion graphics museum


Background

The Guber-Peters Entertainment Company was founded in 1983 by Peter Guber and Jon Peters as a film production company known as "The Guber-Peters Company"; Guber was the founder of PolyGram Pictures (later revived in 1986 as "PolyGram Filmed Entertainment") while Peters co-headed PolyGram starting in 1980, and both men co-founded Vision P.D.G. International with Mark Damon. They entered television production in 1984. In January 1988, the Guber-Peters Company merged with Barris Industries, Inc. and became Barris/Guber-Peters, which was later renamed to "The Guber-Peters Entertainment Company" on September 7, 1989. On September 29, 1989, Sony Corporation approached Guber and Peters to become the heads of Columbia Pictures Entertainment. However, Warner Bros.' boss, Steve Ross threatened to sue Sony for for $1 billion for breach of contract, because Guber and Peters were under contract with Warner Bros. GPEC was acquired on November 9, 1989 by Sony for $200 million, a day after Sony acquired Columbia Pictures Entertainment for $3.4 billion. The suit was dismissed when Sony sold half of its interest in Columbia House as well as distribution rights to films by Weintraub Entertainment Group to WB and Sony acquiring the historic MGM lot from Time Warner in 1990. On November 5, 1990, Guber-Peters Television was folded into Columbia Pictures Television Distribution (now "Sony Pictures Television"). Guber-Peters Television acted as a in-name partner for the TV movie Switched At Birth. The final TV movie was Christmas On Division Street and was aired on December 15, 1991 on CBS. The Guber-Peters Entertainment Company however, remained as a production company of Sony Pictures Entertainment. As of September 21, 1993, the Guber-Peters Entertainment Company is now known as "GPEC Inc." as an in-name-only unit of Columbia Pictures. Guber and Peters later individually formed Mandalay Pictures and Peters Entertainment.

1st Logo (November 7, 1984-December 15, 1991)


Visuals: On a black background, we have the 3-D outlined word "GUBER" flying from the left and the 3-D outlined word "PETERS" flying in from the right, both at the same time and in sky blue with a bright, shiny backface almost similar to the 1986 Procter & Gamble Productions logo. As soon as both words meet in the center, the rays start to pull back and both words become solid sky blue as we see a hyphen appear in between "GUBER" and "PETERS". Later, there is the word "THE" in white fade in above and "ENTERTAINMENT COMPANY", also in white, fade in below.

Variants:

  • Starting in 1986, the animation is changed as a filmed version where the name "GUBER-PETERS" flashes in.
  • On the TV movie Bay Coven, the text "in association with" fades in below.
  • On the TV movie Christmas On Division Street, the logo is superimposed with the word "AND" below.

Technique: Motion-controlled animation effects. None for the still version.

Audio: The end-title theme from any show, TV movie, or none.

Availability: These movies aren't aired that often.

  • The animated version is retained on TV movies The Toughest Man in the World, Bay Coven, and The Brotherhood of Justice on DVD.
  • The still version is seen on Christmas On Division Street on DVD.
  • It also appears on the short-lived series Oceanquest.

2nd Logo (December 13, 1989-December 28, 1990)


Visuals: At the end of the credits, the gold words "THE GUBER-PETERS COMPANY" swing down while green and white marble plates close the end credits.

Variant: On Christmas in America: A Love Story, the logo is still.

Technique: CGI.

Audio: The closing theme.

Availability: It was only seen on the short-lived game show Quiz Kids Challenge, the unsold US pilot for Countdown, and the TV special Christmas in America: A Love Story.

The Guber-Peters Entertainment Company
Sony Pictures Entertainment
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