Affirm Originals

From the Audiovisual Identity Database, the motion graphics museum


Affirm Originals is the television and streaming subdivision of Affirm Films, the faith-based Christian film subsidiary of Sony Pictures Worldwide Acquisitions.

Logo (2022-)

Visuals: The sequence starts with the 2014 Sony logo. Then, the logo transitions into the Affirm Films logo, but instead of zooming out of the "M" in "AFFIRMFILMS", the text, now only saying "AFFIRM", zooms out of the second "F". As yellow shining lights appear around the text, the text goes upward as the white clouds from the Affirm Films logo appear inside the text and the lights die down. "Originals", in a scripted font made out of white paint-like material, writes itself letter by letter and the 2014 "a Sony Company" byline appears below "ina".

Variant: On TV shows from the company, the logo plays at warp-speed.

Technique: 2D CGI.

Audio: Same as the 2017 Affirm Films logo. On the series variant, the Sony ding is reverbed, followed by a reversed cymbal crash and an abridged version of Affirm Films' newer orchestral theme.

Availability: First spotted on A Show About Anthem Lights on Pure Flix, and might be seen on future shows and films from Affirm. The film variant can be seen on Moonrise.

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