Fisher-Price Video

From the Audiovisual Identity Database, the motion graphics museum


This was the home video division of Fisher-Price.

1st Logo (1988-1990)

Visuals: On a blue CGI stage with a giant spotlight on it, a blue gradient backdrop behind it and a red CGI Austrian curtain above with a white fringe on its scalloped edges, the Fisher-Price logo, in its corporate font, dances in from the right in a vaudeville style. The "F" stops all of a sudden, causing the other letters to fall over. The letters flip themselves over. A hyphen fades in between the letters, along with a registered trademark symbol on the top right of the last "E". The logo brightens and shines pink and golden yellow, and the byline "A Division of The Quaker Oats Company" (F-P was owned by the company from 1969 until 1991, when they became a publicly-traded company) fades in below. The Austrian curtain drops.

Trivia: The entire setting is basically an enhanced version of their toy packaging at the time, with a red awning with white edges and a blue background.

Technique: 2D computer animation.

Audio: A playful synth tune, with cash register sounds as the letters crash and a child giggling, ending in a synth horn fanfare.

Availability: Appears on a couple of Family Home Entertainment Australia VHS releases.

  • It also appears on many Hi-Tops Video releases of Someday Me and the English-dubbed version of Grimm's Fairy Tale Classics in North America and Europe.
  • It also appears on the 1988 UK VHS release of Fisher-Price: Things That Go Vroom.

2nd Logo (1992-1993)

Visuals: Over a blue background are various kinds of toys for toddlers and the Little Snoopy Pull Toy crossing around them. Then the camera zooms out to reveal 3D Letters and Numbers with a Pyramid toy, and passes into holes to reveal 3D Shapes. At that point, a Chatter Phone passes and comes in front of the camera. After the animation, the screen zooms out and reveals, on a blue floor, the company's logo in three-dimensions with the name "Fisher-Price" in its corporate font and a shaded red awning with white border edges on the bottom that covers the upper three quarters of the screen. There are shadows underneath the text and a spotlight shining on the upper left corner of the awning. The word "presents" in Gill Sans appears below.

Trivia: The logo is probably based on the promo for the "Fisher-Price Home Entertainment Library", released during the 1992/93 season and distributed in collaboration with GoodTimes Home Video (HGV Video Productions in very few cases).


  • A closing variant exists. It is basically a still version of the final product without "presents".
  • A promo variant exists, which is the same as the opening one, but with "Home Entertainment Library" replacing "presents". Then, there is a colored title, that introduces a few clips from this collection like:
    • Children's Entertainment: "Paddington's Birthday Bonanza", "Brown Bear's Wedding", "The Berenstain Bears: Play Ball", "The Berenstain Bears: Cupid's Surprise"
    • Fabulous Excursion: "Terrific Trips"
    • Fun Education: "Character Builders", "I Love Dinosaurs"
    • Magical Christmas Tales, "A Christmas Carol", "Barney's Christmas Surprise"
    • Parenting Tips: "Touchpoint Series".

Technique: CGI.

Audio: A tune with a synthesized flute piece and with what sounds like a calliope in the background, similar to carnival music. There are also the sounds of rolling toy wheels and the Chatter Phone ringing during the music.

Audio Variants:

  • The closing variant uses the last six notes of the long version.
  • The promo variant has an extended version of the fanfare, with a female announcer saying "For over 60 years, Fisher Price has been known for quality in children's products. That same dedication to the quality can now be found, in the Fisher-Price Home Entertainment Library. The collection includes delightful children's entertainment - like Paddington's Birthday Bonanza, starring Paddington Bear, who can't keep his snout out of trouble..."

Availability: Appears on The Biggest Dinosaurs, The Velveteen Rabbit, and The Berenstain Bears: Cupid's Surprise, and VHS releases that are from the "Fisher-Price Home Entertainment Library".

3rd Logo (1999-2006, 2009)

Visuals: This is a still logo, with the Fisher-Price print logo (white letters on a red background inside of a flat awning) against a black background. The word "Presents" is directly underneath in white text at the start of the tape or DVD. At the end of the tape or DVD, copyright information is seen below the logo.


  • The logo may share the screen with the Egmont Imagination logo.
  • The 2009 variant has a blue background instead of black.

Technique: A still, computerized graphic.

Audio: None or the closing theme of the show.

Availability: Appears on VHS and DVD releases of the Little People animated series.

4th Logo (2001-2004)

Visuals: On a white background, the Fisher-Price logo, in its corporate font, appears. A monkey, a snail, and a frog play near the logo, and then the monkey reveals the name of the tape.

Technique: Live-action.

Audio: A playful, jazzy tune, including the animals talking and giggling.

Availability: Appears on Fisher Price: Baby Moves, Fisher Price: Musical Baby, Fisher Price: Baby's Day and Fisher-Price: Nature Baby.

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