Thames (2012-)

From the Audiovisual Identity Database, the motion graphics museum


Background

On January 1, 2012, FremantleMedia split Talkback Thames into four companies: Talkback for comedy, Thames for entertainment, Boundless for factual and Retort for scripted comedy.

1st Logo (1 January 2012-2019)


Visuals: A purple circle zooms in, with the word "thames" (with a massive "t") turning on the circle. The bottom shines. The FremantleMedia UK byline appears on the bottom of it.

Variants:

  • On shows produced by its Scotland division, the word "Scotland" appears underneath the logo.
  • Sometimes, this logo also shares the screen with other logos (including the 2013 ITV logo).

Technique: Computer animation.

Audio: The ending theme of the programme or none.

Availability: Seen on Britain's Got Talent and The X Factor from 2012-2019, Take Me Out, All Star Family Fortunes, and the 2012 series of Blockbusters on Challenge, among others.

2nd Logo (1 October 2018-)


Visuals: On a black background, the word "THAMES" now in gold and in a different font rises up, and the reflection fades out, similar to the 1968 "Rising Buildings" and 2001 "River Waves" logos from the original Thames, respectively.

Bylines:

  • 2018-2021: "Part of Fremantle" (sometimes the Fremantle logo is used)
  • 2021-: "A Fremantle Label" with "Fremantle" being said company's logo.

Variants:

  • Sometimes, it shares the screen with other logos (including the 1997 BBC and 2013 ITV logos).
  • On Too Hot to Handle starting with season 2, the logo appears on the top and the Talkback logo appears underneath, making it similar to the Talkback Thames logo.
  • A still version exists.

Technique: Simple CGI by Venturethree.

Audio: A synth whoosh sound, followed by a "thud" with a choir. Otherwise, the ending theme of the programme, or none.

Availability: Seen on the 2019 revival of Supermarket Sweep, later episodes of The X Factor and Britain's Got Talent, and the 2020 revival of Blankety Blank, among others.

Talkback Thames
Thames (2012-)
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