Roadside Attractions

Main Logo Variations Trailer Variations

Credits

Descriptions by
kidinbed, Thisisanswer, and EnormousRat

Captures by
EnormousRat

Video captures courtesy of
HallofLogos and RoadsideFlix

Background

Roadside Attractions is an American production company and film distributor based in Los Angeles, California, founded on July 27, 2000, by Howard Cohen and Eric d'Arbeloff, specializing largely in independent films. Lionsgate Films bought a portion of Roadside in 2007.

1st Logo (May 7, 2004-January 27, 2012)

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Visuals: There is a windy purple night sky and a faint view of a fair sign that has two stage lights illuminating it. This turns out to be a reflection on a white 50s-style car, and the car's headlights are on. The camera then turns to the sign, which are the letters "ROADSIDE" on white pieces of cloth and a yellow spiral arrow with "Attractions" written in a retro font. The stage lights turn off, and the logo fades out.

Variants:

• On the teaser trailer of Branded, the logo is short and in black and white.
• On What the #$*! Do We Know!?, the logo has darker colors.

Technique: CGI.

Audio: A brief reverse violin loop followed by a calm guitar tune. Sometimes, it's silent.

Availability: Appeared on all films from the company starting with Super Size Me and was last seen on Albert Nobbs.

2nd Logo (March 7, 2012-)

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Visuals: There is a blurred view of a city through the window of a moving bus at nighttime. Then the camera moves forward on a road, with the city still ahead and a roadsign standing in the distance, illuminated by four searchlights below it and four on the ground. Though it has the same design as before, it is now red and more elaborate. The camera moves toward the sign, slowly panning around it, while the searchlights move back and forth.

Trivia: This logo was done by Los Angeles-based Stampede Post Productions.

Variant: On some films, the logo is shortened to its last few seconds.

Technique: CGI.

Audio: A majestic fanfare with brass instruments and strings. Sometimes, the opening theme of the movie is used.

Availability: First appeared on the trailer for Tonight You're Mine (a.k.a. You Instead) and seen on all films following it.