Equity Pictures
From the Audiovisual Identity Database, the motion graphics museum
This article is about the German company. For the American company, see Equity Pictures, Inc.
Background
Equity Pictures GmbH & Co. KG (formerly Equity Pictures AG) was a german film financing company. They had close ties to Millennium Media, whom funded their films since 2005. Equity appears to be dormant as of 2013.
1st Logo (2003-2005)
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Visuals: A dot of light appears and moves to the right. Then, three curved blue lines wipe in, and the dot transforms into the letter "I", as the text "E Q U T Y", with "P I C T U R E S" below it, wipes in.
Variant: On The Chumscrubber, the logo plays in reverse.
Technique: 2D computer animation.
Audio: None or the opening theme of the movie.
Availability: Seen on Elvis Has Left the Building, Mozart and the Whales, Hostage and The Chumscrubber, among others.
2nd Logo (2005-2013)
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Visuals: Three blue lines come into the screen, curve and zoom out. The company name, in the same text style as the previous logo, zooms out, and the logo glows.
Variant: On 16 Blocks, the logo fades in as the lines curve.
Technique: CGI.
Audio: Same as the previous logo. 16 Blocks uses the closing theme.
Availability: Seen on Journey to the End of the Night, The Wicker Man, 88 Minutes and the 2008 reboot of Rambo. It also appears at the end of 16 Blocks.
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