DisneyToon Studios

From the Audiovisual Identity Database, the motion graphics museum


Background

DisneyToon Studios was established in January 2003, when a reorganization of Disney's animation studios resulted in Walt Disney Television Animation's "Disney MovieToons/Disney Video Premieres" unit (a merger of "Disney MovieToons" and "Walt Disney Video Premiere") which had been producing direct-to-video (and occasionally theatrical) sequels to the company's animated classics, spinning off and being made a division of Walt Disney Feature Animation. On June 28, 2018, DisneyToon Studios was shut down, laying off over 75 employees.

1st Logo (February 10, 2004-August 13, 2010)


Visuals: On a white background, a red oval appears. Mickey Mouse peeks out of the oval, then climbs out of it. He starts to paint the text:

DiSNEYToon
S T U D I O S

with "DiSNEY" in its corporate font. Mickey goes back into the oval, holds his hands up, and turns into a white silhouette.

Variant: An in-credit version exists, which has the text "PRODUCED BY" above the logo.

Technique: 2D animation. Mickey Mouse's animations were done by Andreas Deja while special/visual effects were done by Marvin Petilla.

Audio: An orchestrated theme that accompanies Mickey's actions. Composed by Joel McNeely. The in-credit variant uses the ending theme of the movie.

Availability:

  • Seen on all of their films from The Lion King 1½ to Tinker Bell and the Great Fairy Rescue.
  • The in-credit logo appears on all films with this logo before the original variant.
  • The fully animated variant offically debuted on Pooh's Heffalump Movie.

2nd Logo (August 16, 2012-March 3, 2015)


Visuals: On a black background, a spotlight at the top of the screen rotates counterclockwise to reveal a parchment background as the light shines through it (a la the Walt Disney Animation Studios logo), on which "DiSNEY" is printed in its usual corporate font used in the 2006 Walt Disney Pictures logo. The word "Toon", in a similar font, is then wiped in next to the name by a small sprinkling of fairy dust, and then the word "S T U D I O S" in a plain font fades in below, and continues to slowly zoom in until the logo fades out.

Variants:

  • In 2013, beginning with the end of Planes, the logo is enhanced with "Toon" wiping in with fairy dust.
  • A closing variant exists, which is in-credit along with the "PRODUCED BY" words (like the previous logo).
  • At the end of the Secret of the Wings, the logo doesn't have fairy dust.
  • Planes: Fire & Rescue had two variants of the logo:
    • At the beginning of the film, after the logo animation is finished, Wings Across the Globe's players fly past the logo, proceeding to the first scene of the film.
    • At the end of the film, the logo is shortened. The light rotates faster, "S T U D I O S" is already there, and "Toon" wipes in after that.

Technique: CGI animation.

Audio: A calming violin piece, with sparkly sound effects accompanying the on-screen fairy dust. Composed by Mark Mancina and David Metzger.

Audio Variants:

  • Sometimes, the opening theme of the movie is heard or none.
  • The in-credit version uses the closing theme of the movie.

Availability:

  • Seen on the final films from the company before its closure, from Secret of the Wings to Tinker Bell and the Legend of the NeverBeast.
  • It was also seen at the beginning of Planes: Fire & Rescue and The Pirate Fairy (both released on 2014).
  • The in-credit variant appeared at the end of Secret of the Wings and Planes.
Disney MovieToons
Walt Disney Video Premiere
DisneyToon Studios
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