Miramax International
From the Audiovisual Identity Database, the motion graphics museum
Background
Miramax International was the international sales holding division of Miramax Films, formed in 1992 to distribute Miramax and pre-2005 Dimension films internationally. Distribution in most countries was handled by Buena Vista International.
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| 1st Logo (1992-2002) | 2nd Logo (1999-2006) |
1st Logo (1992-2002)
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Visuals: An "M" in the same font as before zooms out to the left of the screen and scrolls to the right, revealing "MIRAMA", and when it gets to the end, it disappears in a flash of light, revealing an "X". The word "INTERNATIONAL" with its usual lines fades in below. A large "M" in black with a glowing blue corona surrounding it zooms out and borders the logo.
Variant: As with the standard version, a variant with the word "presents" in script would appear under the logo. Unlike the standard logo which ditched this variant after Disney acquired Miramax, Miramax International kept using this variant after the Disney purchase.
Technique: Cel animation.
Audio: A calm synth fanfare composed by Jack Maeby.
Availability:
- It was mainly seen on theatrical prints of Miramax and Dimension films outside North America at the time.
- While the standard logo retired in 1999, this logo remained in use until 2002, appearing on releases such as the Australian Roadshow DVD releases of Spy Kids and Scary Movie. It was last seen on the international re-release of the 1964 film A Hard Day's Night.
- The variant with "presents" underneath can be found on international prints of Faithful followed by the New Line Cinema and Savoy Pictures logos, as well as the 2001 Australian DVD release of Emma (1996).
2nd Logo (1999-2006)
Visuals: The screen zooms down a river, and pan up to see the skyline of Manhattan, New York, at sundown. As the sun sets, the lights in the building windows begin to turn on, just like in real life. As the screen zooms in closer to the buildings, several lights begin forming the company's print logo, simply in white (no glowy effects like last time). The city skyline fades to black as the logo forms, piece by piece, while zooming towards the center of the screen. The end result is similar to the 1st logo.
Technique: CGI.
Audio: Usually silent, or the opening theme of the film.
Audio Variant: Some films have a pleasant orchestrated piece with a few instruments in the selection.
Availability: Mainly seen on theatrical prints of Miramax and Dimension films outside North America at the time as well as international trailers. Since 2006, international Miramax releases either use the domestic version or none at all.
