Sierra Affinity

From the Audiovisual Identity Database, the motion graphics museum


Sierra Affinity is the leading independent film finance, production, and foreign sales company which was created in January 2011 from the merger of Sierra Pictures and Affinity International with the goal of consistently delivering high-quality, commercially viable feature films for a global audience. Led by Nick Meyer and Marc Schaberg, Sierra Affinity capitalizes on the ever-evolving global film marketplace representing sales of third party films and commercial films designed to appeal to both the North American marketplace as well as top markets around the globe. In addition to representing sales of third party films, the company acts as the exclusive sales agent for films developed and produced by Sidney Kimmel Entertainment, OddLot Entertainment, Bold Films and Sierra Pictures and its partner, Incentive Filmed Entertainment. In January 2016, Entertainment One acquired strategic equity investment in Sierra Pictures. The international sales and distribution of films produced and acquired by eOne Features, as well as eOne-distributed films from The Mark Gordon Company, are handled by Sierra/Affinity outside of Canada, the UK, Australia/New Zealand, Benelux and Spain, where eOne directly distributes films. In July 2018, eOne acquired the remaining stake in the company and Meyer was appointed as president of the company's film operations.

Sierra Pictures

Logo (September 17, 2010-)

Visuals: On a black background, a rosewood box that contains a mountain silhouette appears along with the word "SIERRA" placed above, and "PICTURES" written in small and stacked letters.

Technique: 2D animation.

Audio: None.

Availability: Seen on movies produced since 2010, like Pride and Prejudice and Zombies and The Colony. It was first seen on the closing credits of Catfish (2010).

Sierra Affinity

Logo (September 16, 2011-)

Visuals: On a black background, the texts "SIERRA" above and "AFFINITY" below appear and slowly zoom-out while revealing the same box form before, but with two orange plaques that form "A". A sunshine rises from the mountain, which also zooms out.

Variant: On international prints of Drive, the logo is slowed down due to plastering the FilmDistrict logo on international releases.

Technique: CGI.

Audio: None or the opening theme of the movie. International prints of Drive use the FilmDistrict logo's fanfare.

Availability: Seen on films released by the company (mainly from international releases), like Ender's Game, Whiplash, and Drive.
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