Romart

From the Audiovisual Identity Database, the motion graphics museum


Background

Romart, Inc. was a production company owned by Dan Rowan and Dick Martin which produced Rowan and Martin's Laugh-In from 1967 to 1973 and the short-lived 1969 game show Letters to Laugh-In. The logo was preceded by the George Schlatter-Ed Friendly Productions logo from 1967 to 1972. When Schlatter and Friendly left the show, Rowan and Martin produced the entire final season (1972-73) by themselves.



1st Logo (September 9, 1967-April 29, 1968)

Visuals: On a red background, the same as in the Schlatter-Friendly Productions logo, it's a simple text credit that reads "in association with ROMART, INC." It quickly cuts to the 1965 NBC Snake logo with the chimes.

Technique: None. [possible misuse]

Audio: The end applause of Rowan and Martin's Laugh-In, accompanied by a single clap (from George Schlatter) as the applause fades out.

Availability: Can be seen on first season episodes of Laugh-In, available on two episodes on The Best of Laugh-In on DVD. It was replaced with the second logo in the 1983 half-hour syndicated rerun package.


2nd Logo (September 16, 1968-March 20, 1972)


Visuals: On a red background, there are the words "IN ASSOCIATION WITH", then a door opens to reveal the words "ROmaRT", with "INC." inside a small white square on a blue background. It quickly cuts to the 1965 NBC Snake logo with the chimes, or the Lorimar Distribution logo in the 1983 half-hour edits, or the 1986 Lorimar-Telepictures logo on the 1980's Nick-at-Nite reruns. Current reruns now follow this logo with the SFM Entertainment logo.

Technique: Traditional cel animation.

Audio: A creaking door sound, followed by a cowbell as INC. appears. The single clap (from George Schlatter) accompanies the action.

Availability: Can be seen on second through fifth season episodes of Laugh-In, available on two episodes on The Best of Laugh-In on DVD. It was also seen on the short-lived 1969 game show Letters to Laugh-In, but only a couple of those episodes survive due to NBC's policy of wiping videotapes for economic reasons. This logo also replaced the first Romart logo on the first season episodes when aired as part of the half-hour syndication version distributed by Lorimar in 1983. The rights reverted back to Schlatter/Friendly and Romart in the 1990s, and the series is now distributed by SFM Entertainment.


3rd Logo (September 11, 1972-March 12, 1973)


Visuals: A credit reading "A PRODUCTION OF Romart, Inc." with "Romart" designed into a stylized 1970s look, and "INC." blending into the logo on a blue background.

Variants: The text would appear in white or light green.

Technique: None. [possible misuse]

Audio: The end applause of Rowan and Martin's Laugh-In, followed by what sounds like a dull laugh.

Availability: Seen on the final season of Rowan and Martin's Laugh-In. Has been retained when aired on Decades Network.

Cookies help us deliver our services. By using our services, you agree to our use of cookies.