TMS Entertainment

Background

TMS Entertainment Co., Ltd. was founded in 1946 as Asahi Gloves Manufacturing, a textile manufacturer that expanded and grew into other businesses during its lifespan such as amusement centers, renaming multiple times until 1991, when it was renamed to Kyokuichi. In 1992, the company teamed up with Sega with them taking a big investment in Kyokuichi. In 1995, Sega merged Kyokuichi with Tokyo Movie Shinsha, absorbing them into Kyokuichi in the process and the division became Kyokuichi Tokyo Movie with the company's international name being TMS-Kyokuichi (or TMS-K). Sega retained an equity-method stake in the company as a result and TMS-K would use the Tokyo Movie name to represent the division's legacy inside of Japan until 2011. In 2000, Kyokuichi was renamed to TMS Entertainment, Ltd. and withdrew from the textile business three years later. Sega Sammy Holdings acquired a majority stake in TMS Entertainment in 2005, converting the company to a subsidiary of the Sega Sammy Group. In 2010, Sega Sammy purchased all the remaining shares of TMS that it didn't own, making the company a wholly-owned subsidiary. In 2015, as part of a major restructuring, TMS was bought under the umbrella of the Sega Group (Sega Holdings) division (until 2020, when Sega Games and Sega Interactive merged back into simply Sega and Sega Group Corporation rendering defunct the following year).

TMS-Kyoukuichi Corporation

Contents

Logo (1996-2000)

TMS Entertainment

Contents

1st Logo (2000-2009)	2nd Logo (2011)	3rd Logo (2012-)

TMS-Kyokuichi Corporation

Logo (1996-2000)

Visuals: Same as the 1983 Tokyo Movie Shinsha logo, but the text "TOKYO MOVIE SHINSHA CO., LTD." is changed to "KYOKUICHI CORPORATION" and is in a different font.

Technique: Cel animation.

Audio: Same as the 1983 TMS logo, but only the sparkles can be heard.

Availability: As Kyokuichi used the "Kyokuichi Tokyo Movie" name for its animation studio in Japan, this was only seen on international prints of TMS-K titles.

TMS Entertainment

1st Logo (2000-2009)

Visuals: A cluster of clouds move away, revealing a sky blue screen with more clouds at the bottom and the sun in the distance. A group of sparkles then emerge from the glow, forming an rainbow and three dolphins come rushing towards the screen. They then rush upwards off the screen, forming a splash of water and revealing the current logo waving about ("Tms" in a blue abstract font, with a white dot in the middle of the T's bar and a pink dot above the "M"). The background then becomes a gray-white gradient and "ENTERTAINMENT, LTD." fades in below.

Variant: On some shows (e.g., Sonic X), the logo is still and set on a black background.

Technique: CGI.

Audio: The sounds of the sparkles and dolphins, with a bubbling sound when the words appear. A sole dolphin chirping can be heard when the logo fades out.

Availability: Seen on newer and older TMS properties. The still version appears at the end of television productions (mainly Sonic X, which is kept on the U.S 4Kids dubbed version). It plasters older logos such as on the Japanese Blu-ray of Little Nemo: Adventures in Slumberland and Geneon DVDs of the original Lupin III series. The animated version can be found at the end of episodes of the uncut French dub of Sonic X, sometimes followed by the Buena Vista International Television logo. It could also be seen on trailers for TMS' shows.

2nd Logo (2011)

Visuals: On a marble light brown background, the TMS symbol appears as it forms. After the letters "M" and "S" are in place, the "T" and the ball appear bouncing. After the "T" is in place, the ball bounces atop the "M" while the symbol turns to blue and the background changes to white.

Technique: CGI.

Audio: A futuristic warp-like sound ending with a big radar-like bang.

Availability: Can be seen on titles released during this period such as The Princess and the Pilot.

3rd Logo (2012-)

Visuals: A red triangle folds out onto the screen, followed by it becoming a square. It eventually continues to fold out, becoming a cluttered mess of multicolored shapes, folding around like origami. Eventually, the origami collapse into the TMS logo, with the sphere being formed from a blue/pink square. Then, a blue light shines on the red dot that is placed on top of the logo. A reflection of the logo from the light zooms into the screen very slowly and then disappears along with the light. The TMS logo remains in its original place after the light animation is finished.

Variants:

A shorter version exists, when it starts when the light starts reflecting. The music is also shorter.
On films released during their 50th anniversary in 2014, TMS' 50th anniversary symbol appears and blinks twice. Then the rest of the shortened logo plays out.
On some shows such as Sweetness & Lightning, the logo appears in-credit during the opening sequence.

Technique: CGI by Jun Kobayashi (with Masato Okada as planner and director) at MOVMASTER.

Audio: A piano-driven tune finishing with a dreamy three-note tune.

Availability: Seen on international prints of TMS programs such as Yowamushi Pedal, The Pilot's Love Song, Hero Bank, Sega Hard Girls, Bakuon!!, and Rent-A-Girlfriend, among others. It's also seen on their animated films like Dimensional Sniper, Orange: Future and Resident Evil: Death Island.

◄	Tokyo Movie Shinsha Kyoukuichi

TMS Entertainment