See It Now Studios

From the Audiovisual Identity Database, the motion graphics museum


See It Now Studios is an in-house production entity of CBS News that produces non-fiction content. It was launched on September 8, 2021 by Susan Zirinsky, a former president of said company.

Logo (September 9, 2021-)

Visuals: On a white background, several black circles appear from the bottom-left corner of the screen as they emit like waves. As it does so, the company name is seen in different fonts and with "NOW" in bold. The "O" is replaced with a red dot, which emits black waves from it as the logo slowly zooms in. A tiny CBS eyemark is underneath the logo during all of this.


  • An alternate version exists with the corporate CBS logo above it.
  • Sometimes, the logo is on a black background with the logo in white.
  • Sometimes, the logo zooms in.
  • A still version exists.
  • Sometimes, it shares the screen with other logos.
  • Starting in 2024, the Paramount corporate wordmark is added at the bottom.

Technique: 2D computer animation.

Audio: None or the closing theme of the show.

Availability: Can be seen on documentaries produced by the company such as 26th Street Garage: The FBI's Untold Story of 9/11, 11 Minutes, Never Seen Again, Ghislaine: Partner in Crime, FBI True and The Checkup with Dr. David Agus, among others.

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