Cinema Center Films

From the Audiovisual Identity Database, the motion graphics museum


Cinema Center Films was the first film production arm of the CBS Television Network, active from 1967 to 1972. The studio's films were distributed by National General Corporation. Currently, CBS Media Ventures owns the television distribution rights to the library, while Paramount Pictures owns theatrical rights (Paramount Home Entertainment owns home media rights via their distribution agreement with CBS Home Entertainment).

Logo (August 7, 1968-August 9, 1972)

Visuals: On a blue background, a formation of the big black letters "CCF", designed to loosely resemble a projector, wipes in, with the "C"s appearing via circular wipes, and the "F" appearing via a right-to-left wipe. Then, a pink dot appears in the top "C" and a white lines emerges out of it, twisting around as more pink dots appear to represent rollers for the line/film, and then stops at the bottom"C". The entire thing zooms out to the left as a striped white rectangle pops out of the "F"'s bar, like a stream of light coming from a lens, and then fades to "CINEMA CENTER FILMS" in a Futura font. It then fades to "PRESENTS".

Variant: Sometimes (mainly on full-screen prints), the logo is in 4:3 "open matte" aspect ratio.

Technique: Cel animation.

Audio: Depends on the film.

  • Usually silent, but sometimes has the beginning of the film's opening theme.
  • On Me Natalie, it uses a piano/orchestral theme.
  • On A Boy Named Charlie Brown, it uses an instrumental jazzy arrangement of the "Champion Charlie Brown" theme from the film.
  • On Scrooge, it uses a bell-sounding fanfare.

Availability: It's saved on films that used this logo, including The Reivers, Scrooge, Little Big Man, Blue Water, White Death, Rio Lobo and the first two theatrical Peanuts films A Boy Named Charlie Brown and Snoopy Come Home, the last film to use this logo. All home media releases of the studio's output preserve the logo. It's also preserved on MeTV's airings of A Boy Named Charlie Brown and Snoopy Come Home, as well as their previous airings on Movies! in 2020.

Legacy: While Cinema Center Films may have been a short-lived company, this logo is well-liked by Peanuts fans, as it was on some of the best entries in the franchise.

Cinema Center Films
CBS Theatrical Films
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