10 Peach Productions

From the Audiovisual Identity Database, the motion graphics museum


10 Peach (formerly known as Eleven) is an Australian free-to-air television channel operated by Network 10 and owned by ElevenCo, which was established as a joint venture between Ten Network Holdings and ViacomCBS Domestic Media Networks (formerly CBS Corporation); the latter of which would ultimately acquire Network 10 in 2017. 10 Peach focuses primarily on programming targeted at a young adult audience. The channel also aired children's programming, prior to the launch of 10 Shake in September 2020.

It took on its current name on October 31, 2018 as part of a larger rebranding of Network 10. The new name is intended to provide a clearer scope for the channel's programming; with Network 10's chief content officer Beverley McGarvey describing 10 Peach as feeling "relaxed" and "almost a guilty pleasure" to viewers, with some of its programming attempting to represent all that the peach fruit itself stood for.

Logo (October 31, 2018-)

Visuals: On a salmon background with red cherries moving around, there is the 10 Peach logo in the middle, but with "Peach" in white instead of purple. The URL "tenplay.com.au" is seen below it.

Technique: CGI.

Audio: A one note glass harp-like tune held throughout the logo.

Availability: Seen on locally produced shows from the company since the 2018 Network 10 rebrand.

Eleven Productions
10 Peach Productions
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