Gaylord Films

From the Audiovisual Identity Database, the motion graphics museum


Background

Gaylord Films was the main film division of Gaylord Entertainment Company (now Ryman Hospitality Properties), formed in 2000 after Gaylord acquired French film company Pandora Cinema. It entered a multi-year co-financing venture with Warner Bros. Pictures in 2002. In 2006, Gaylord sold several of their subsidiaries, with their film divisions going to Qualia Capital, who merged Gaylord and Pandora with Rysher Entertainment to form Qualia Libraries (now owned by Village Roadshow through Vine Alternative Investments).

1st Logo (Early-June 7, 2002)

Visuals: Just the name "GAYLORD FILMS", with the "Y" having an extended leg, on any given background.

Variants:

  • On the first trailer for Divine Secrets of the Ya-Ya Sisterhood, the text is gold on a blue background.
  • On the second trailer, the text (again in gold) fades in on a starfield background.
  • On the film itself, the text is white and is placed against a grayscale wood surface.

Technique: A still image.

Audio: The opening theme of the movie/trailer.

Availability: Appears on Divine Secrets of the Ya-Ya Sisterhood and its trailers.

2nd Logo (April 4, 2003-March 2005)


Visuals: There is a key falling from an orange sky. It lands in a hand (by this point the sky is blue), which uses the key to unlock a door. It opens and light comes out, which overtakes the screen. It turns into a keyhole shape, with "GAYLORD", then the word "FILMS" in spaced-out letters, fading in soon after.

Technique: Seems to be a mix of live-action and CGI animation.

Audio: A beautiful synth choir tune composed by Jeff Cardoni. Otherwise, the opening theme of the trailer plays instead.

Availability: Seen on What a Girl Wants and the trailers for Duma and A Cinderella Story (the films themselves don't have the logo).
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