The Bubble Factory

From the Audiovisual Identity Database, the motion graphics museum


Background

As part of Seagram's buyout of MCA in 1995, the latter company's president Sidney Sheinberg, along with his sons Jon and Bill, started a Seagram-financed production company called The Bubble Factory with its first release being Flipper in 1996. Two years later, the company was severed from its parent company Universal Pictures (now a division of NBCUniversal) in the wake of a string of box-office failures. The company has since released films very sporadically.

Logo (May 17, 1996-February 23, 2018)


Visuals: On a blue sky background is a picture of a large quirky-looking building with a pipe sticking out of the roof, sitting on a grass plain. Behind the building is a large yellow circle, which has the words:

THE
BUBBLE
FACTORY

in dark red with a white outline, and with the "B", "E", "F", and "Y" larger than the rest of the letters. Bubbles flow out of the factory pipe and crowd the screen.

Variants:

  • On 4:3 full-screen prints of films, the logo is choppier, and sometimes in open matte.
  • At the end of Slappy and the Stinkers, the print logo is seen on a black background.

Technique: 2D digital animation.

Audio: A lighthearted horn-and-chime theme composed by Marc Shaiman and John Bisharat, accompanied by faint bubbling sounds.

Audio Variants:

  • In rare cases, the opening theme of the movie is heard.
  • On A Simple Wish, a softer, more lush arrangement of the theme is heard.
  • On That Old Feeling, a jazzy rendition of the jingle plays.

Availability: Seen on films from the company such as Flipper (the first movie with this logo), The Pest, A Simple Wish, McHale's Navy, For Richer or Poorer, Made in Brooklyn, Creature, and What Lola Wants.

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