Paramount Vantage

From the Audiovisual Identity Database, the motion graphics museum


Background

Paramount Vantage was the arthouse film division of Paramount Pictures, launched in 2006 as a sister to Paramount Classics, which was then retooled to focus less on arthouse films and more on documentaries and foreign films. While the company distributed many acclaimed and award-winning movies, they didn't do nearly as well at the box office. The company went dormant after the release of Nebraska in 2013, which didn't even use the standard Vantage logo at the beginning. Arthouse-type films have since been relegated to the normal Paramount name.

Logo (October 27, 2006-December 21, 2012)


Visuals: The sequence starts on a black background, before the camera suddenly moves to a white wall with a black embossing label with "PARAMOUNT" on it in white sticking to it. The camera moves a bit erratically and goes in and out of focus several times. Below it, another label is being made letter-by-letter, with "VANTAGE" on it. The label then sticks onto the wall and as one of its corners is bent, it's then pushed down by itself, and the screen suddenly cuts to black.

Variant: On some trailers, the logo is still on a black background.

Technique: CGI by BLT & Associates.

Audio: Several clicking noises as the label is made. However, the logo is silent on most movies. Sometimes, the opening theme would be heard as well.

Availability: Can be seen on many films from the company like Babel (the first film with this logo), Revolutionary Road, There Will Be Blood, and No Country for Old Men. The last film to use this logo was Not Fade Away. This logo was not seen on Nebraska (the last film released by the company), which used an older Paramount Pictures logo instead. It was also not seen on Case 39, which (likely due to it being delayed for two years) just uses the standard Paramount Pictures logo.

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