Don Fedderson Productions

From the Audiovisual Identity Database, the motion graphics museum


Background

Don Fedderson Productions was founded in 1955 by television producer Don Fedderson. Fedderson produced several programs, the most popular of which were My Three Sons and Family Affair. By 1972, all of the various shows produced by the company had either been canceled or ended. The company syndicated The Lawrence Welk Show until 1982 when its eponymous host retired from television at age 79, making him the oldest man to host a regularly scheduled program on American television until Bob Barker of The Price is Right fame surpassed him when he turned 80 in 2003. Fedderson sold The Millionaire and My Three Sons to CBS while they were still on the air; both shows are still owned by CBS, and distributed by CBS Media Ventures. Family Affair was retained by Fedderson; CBS holds the US broadcast distribution rights, while NBCUniversal Syndication Studios holds the international broadcast distribution rights. Fedderson died on December 18, 1994 at age 81.

Logo (January 19, 1955-June 7, 1972, September 1979-May 1980)

Visuals: Over a burgundy red background, there is the following phrase.

A
DON
FEDDERSON
Production

The words "A" and "Production" are in a white script styled font. The name "Don Fedderson" is made out of 3D letters with the face being white and the sides a shiny dark blue color.

Variants:

  • The logo originally appeared in B&W.
  • Sometimes, the logo would be smaller and shifted to the upper left with the MCA-TV shield on the bottom right hand corner and the text "Represented by" above it. This was seen on S1-S5 episodes of My Three Sons.
  • Another version of the above logo has the MCA-TV "Filmreel" logo instead of the shield.
  • The colors may vary due to film deterioration.
  • A superimposed variant exists on the 1957-63 ABC game show Who Do You Trust?
  • The burgundy red title card was revived in 1979 with a remake of The Millionaire on CBS, which the network co-produced with Fedderson. It lasted only one season.

Technique: A painting filmed by a cameraman.

Audio: The closing theme of the show.

Availability: Seen on My Three Sons on Me-TV and occasionally on Decades. First appeared on The Millionaire which rarely airs on Decades. Also appears on Family Affair which also rarely airs on Decades. Also seen on the shows Who Do You Trust?, To Rome with Love, and The Smith Family.

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